Product Marketing Manager

About Digbi Health

We are a team of doctors, nurses, software engineers, data scientists, genomic experts, clinicians and proven business builders empowering over 100 million individuals who struggle under the misguidance of one-size-fits-all chronic care programs and the stigma of poor self-control. We help everyone tackle weight-related inflammatory digestive illnesses, hypertension, obesity, elevated cholesterol, diabetes, skin conditions, chronic pain, and mental health conditions.

We are the first company to successfully integrate gut microbiome, genetic, blood and lifestyle-based risk signals to provide personalized care for a diverse workforce and their families.

Our Core Values

• Caring - We're a caring, innovative digital care company. We care for our members who have entrusted us with their health. We care for each other in the Digbi Health family.
• Accountable - We are responsible for building care systems that will bend the curve of healthcare costs in the US while solving the root cause of illnesses, not just masking and managing symptoms. We act like an owner. Whenever you run into a problem, try to fix things first. If you can't, give constructive, actionable feedback.
• Customers come first - Without customers, we wouldn't exist. We should always put them first.
• Build antifragility - We want everyone to take risks. We expect people to make mistakes. We support risk-taking as long as they are ethical and in the best interest of shareholders and customers. World-class companies take risks, grow and get stronger when faced with uncertainty.
• Simplify, Simplify, Simplify - Our science is complicated. Healthcare is complicated. We make our products, experiences and processes simple for everyone.

Role

We are looking for a B2B marketing expert to help position us as a differentiated Digital Therapeutics provider in the Enterprise Wellness space.

Goals

• Increase B2B Account Penetration across three key industry players:a. Employersb. Brokersc. Insurance Providers
• Enable Enterprise Deals by supporting the sales engine through market research, intelligence, and targeted marketing promotions.

Responsibilities

External Partnership and Sales Support:

• Establish the Digbi Health brand in 3 key spaces: Employee Benefits, Insurance Brokers, and Insurance providers.
• Support the Sales Engine by developing Market Intelligence through primary research and industry intelligence tools.
• Support the Sales Engine by creating Market messaging and Collateral that resonates with our target audience, and communicates differentiation, solution-orientation, and thought leadership
• Target CEO, CXO, HR, and benefit leaderships in self-insured employers and fully insured employers in Demand gen and Sales reach out campaigns
• Support Digbi Health’s event creation and participation strategy in key target markets.
• Partner closely with Sales and Customer Success to ensure consistency of message across various touch-points
• Articulate Digbi Healths differentiators and value prop in general, and when appropriate, on employer-specific opportunities

Internal Partnerships:

• Partner closely with Sales and Customer Success to ensure consistency of message across various touch-points
• Collaborate with analytics, product and marketing teams to create and update educational material for the consulting community
• Work closely with Business Development, SDR, and Customer Care teams to share information from the consulting community and support the establishment of relationships in each region
• Inform future roadmap and product packaging based on input from the consulting community
• Identify opportunities for efficiency with the management of regional benefits advisory firms/brokers
• Maintain CRM reporting reflects the value and nature of consultant relationships for reporting

Requirements

• Excellent written and verbal communications skills - this skill is key to operating in United States B2B insurance markets
• 3+ years’ experience in the healthcare industry preferably in benefits consulting, corporate customer-facing roles, or Saas Pre-Sales/Marketing
• You have previously worked in an early-stage venture-funded company and you know how to navigate and be successful in a startup environment
• Experience with 360-degree marketing campaigns, sales support, and pre-sales
• Proven track record of ramping up partnerships and revenue opportunities in high growth venture-funded companies
• Experience leading meetings and developing content and collaterals for broad circulation
• Excellent written and verbal communications skills
• Track record of success forging productive relationships within the healthcare consulting community
• Bachelor's degree required, MBA degree preferred

Digbi Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.