Vice President of Sales & Marketing

Careers at HC Forklift America Corporation Why Join Us? HC Forklift America Corporation, a subsidiary of Hangcha Group is based in Charlotte, North Carolina. We offer a full line of innovative and reliable material handling equipment. Founded in 1956, Hangcha Group is now ranked 8th on the list of top global material handling equipment manufacturers. Our hard‑working 4,100 employees, across the globe, are one main reason we can claim this rank. We invest in our employees and offer a positive work environment where employees can cultivate their careers and enjoy a diverse company culture. In addition, we offer some of the best benefits and compensation packages in the industry. When employees come on board, they are joining a growing company that is committed to seeing them succeed. They are joining HC Forklift America Corporation. Benefits and Compensation We offer competitive starting wages, with significant incentive compensation and annual earnings potential based upon your role. We’re proud to provide employees with some of the best benefits in our industry and we’re committed to keeping them affordable. This allows our employees to keep more of their paycheck. For example, we offer benefits that cost employees nothing out of their paychecks. The employee‑only premium is offered at zero cost to them. This includes medical, dental, vision, and a $25,000 life insurance policy. In addition, we offer term and whole life insurance, cancer, critical illness, accident, accidental death and dismemberment insurance, and coverage for the employee’s family at an additional cost. We also offer optional health & wellness benefits. Inclusive Workplace We promote an inclusive workplace where each and every person is valued and empowered to bring their best ideas, helping us better serve our dealers and make an impact in our communities. No matter your background, identity, or beliefs, we welcome you to explore a career with us. We celebrate our employees’ unique skills, backgrounds, and perspectives, and we want each team member to feel heard and appreciated. This not only enables employees to fulfill their career aspirations but also enables us to achieve business success and empower the communities we serve. Current Job Openings Whether you’re a professional in the material handling industry looking to take your career to the next level or a fresh college graduate just getting started, we offer unparalleled opportunities for growth and advancement. Click on the job listings below to see if there are any opportunities that you’d like to apply for. Position: Vice President of Sales & Marketing Location: Rock Hill, SC Job Id: 227 # of Openings: 0 Job Title: Vice President of Sales & Marketing Department: Sales & Marketing Reports To: CEO Job Type: Full‑Time Onsite, Salaried Exempt Position Summary The Vice President of Sales & Marketing is a senior executive responsible for driving enterprise‑wide revenue growth, dealer network performance, and market expansion for Hangcha Forklift America across the United States. This role is specifically designed for a proven industrial material handling executive with deep experience leading dealer‑based distribution networks. The VP will oversee national sales, marketing, dealer development, and strategic account functions across forklifts, warehouse equipment, and related industrial solutions. As a core member of the executive leadership team, this individual will shape commercial strategy, accelerate U.S. market penetration, strengthen channel performance, and elevate brand positioning in a highly competitive industrial equipment landscape. Critical Requirements This role requires direct, hands‑on leadership experience in the industrial material handling industry, specifically including: Proven leadership within a dealer‑based distribution model Experience in forklifts, warehouse equipment, or industrial capital equipment Demonstrated success managing and growing a national or regional dealer network Background with OEMs, manufacturers, or established industrial equipment brands strongly preferred Candidates without industrial material handling and dealer network experience will not be considered. Key Responsibilities Executive Leadership & Strategy Define and execute integrated U.S. commercial strategy across sales, marketing, and dealer development. Partner with the CEO and global leadership to establish long‑term revenue growth objectives and market positioning. Lead cross‑functional alignment across sales, marketing, product, operations, and channel leadership. Identify and develop new industrial market segments, verticals, and revenue opportunities. Own national revenue performance across dealer channels, strategic accounts, and direct sales initiatives. Drive aggressive growth targets across equipment sales, parts, and service revenue streams. Build and lead a high‑performance national sales organization. Establish disciplined sales governance, forecasting, and performance management systems. Marketing & Brand Leadership Lead enterprise marketing strategy including brand positioning, demand generation, and product marketing. Strengthen brand presence across U.S. industrial and material handling markets. Direct integrated marketing campaigns supporting dealer growth and product launches. Oversee trade shows, industry engagement, and public relations strategy. Dealer Network Leadership (Core Function) Lead expansion, optimization, and performance management of the U.S. dealer network. Develop and execute channel strategy to ensure full national coverage and sustainable growth. Recruit, onboard, and develop high‑performing industrial equipment dealers. Establish dealer performance standards, training frameworks, and accountability systems. Drive measurable improvement in dealer productivity, profitability, and market penetration. National Accounts & Strategic Growth Develop and manage relationships with national fleet operators, logistics providers, ports, and industrial enterprises. Lead enterprise‑level bids, strategic partnerships, and long‑term commercial agreements. Expand strategic account penetration through coordinated dealer and direct sales efforts. Serve as the voice of the U.S. industrial market to global product and engineering teams. Provide structured customer and dealer insights to guide product development and innovation. Monitor industry trends including electrification, automation, and warehouse technology evolution. P&L & Commercial Operations Own full P&L responsibility for sales and marketing performance. Drive forecasting, demand planning, and alignment with supply chain and inventory strategy. Build scalable commercial infrastructure to support national expansion. Ensure execution alignment between commercial commitments and operational delivery. Design and optimize national sales compensation and incentive programs. Ensure alignment between performance incentives, revenue growth, and profitability goals. Continuously refine compensation structures to support dealer and internal sales performance. Industry Leadership & Representation Represent Hangcha Forklift America at major U.S. industry events, associations, and trade shows. Strengthen executive visibility within the industrial equipment and material handling sector. Serve as a thought leader in channel strategy and industrial market transformation. Measurable Success Metrics (Executive KPIs) Revenue & Growth Year‑over‑year U.S. revenue growth across equipment, parts, and service divisions Expansion of total addressable market share within targeted industrial segments Growth in strategic and national account revenue contribution Net expansion of active, high‑performing dealer locations in the U.S. Increase in average revenue per dealer and overall dealer productivity Improvement in dealer coverage across key industrial and logistics regions Reduction in underperforming dealer percentage year‑over‑year Profitability & Financial Performance Gross margin improvement across equipment and aftermarket channels P&L performance against annual revenue and profitability targets Improved sales mix toward higher‑margin products and service revenue Market Expansion Entry and penetration into new geographic and vertical markets Growth in penetration within warehousing, logistics, port, agriculture, and construction sectors Increased share of wallets within existing strategic accounts Brand & Market Position Increased brand awareness and preference within U.S. material handling markets Growth in qualified inbound dealer and customer opportunities Strength of pipeline generated through marketing and channel initiatives Organizational Performance Sales team attainment of quota and forecast accuracy improvement Reduction in sales cycle time for key accounts and dealer activation Improved dealer onboarding speed and ramp‑to‑revenue time Requirements 10–15+ years of progressive leadership experience in industrial material handling or related capital equipment industries 7–10+ years in senior leadership roles overseeing national sales and dealer networks Proven success in forklifts, warehouse equipment, or industrial equipment OEM environments Strong track record of building, scaling, and optimizing dealer‑based distribution networks Bachelor’s degree required; MBA strongly preferred Core Competencies Revenue Growth & Market Expansion Strategic Channel Management Brand & Market Positioning P&L Ownership Organizational Scaling Base Salary: Competitive, aligned with executive experience Annual Incentive: Performance‑based bonus tied to revenue, margin, and strategic KPIs Total Compensation: Structured for senior executive market competitiveness Benefits Include 401(k) with Company Match Paid Time Off (PTO) and Paid Holidays Employee Assistance Program (EAP) Additional Information This job description reflects the current expectations for the position but is not intended to be all‑inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization. #J-18808-Ljbffr