Sr Area General Manager CVR

Overview

Sr. AGM is responsible for delivering top‑line targets while effectively leading and managing a dynamic cross‑functional customer‑facing team within their business unit. The role manages a cost base that consists of personnel and flexible spending and makes necessary trade‑offs to maximize impact.

Key Responsibilities

• Accountable for achieving revenue goals for the area. Execute comprehensive strategies and initiatives to drive revenue growth and market share in the region; work within the financial framework provided by the organization; identify unique roles, structures, and alignment; resource the team appropriately based on geographic/market needs.
• Develop and lead a high‑performing team in the business unit, including sales representatives, key account managers, and other specialized roles, and collaborate extensively with cross‑functional roles such as Marketing, Market Access and Medical. Set the vision, provide inspirational and strategic leadership, translate business strategy into operational goals, communicate clearly, and regularly assess and determine the size and composition of the team based on market needs.
• Identify, retain, and attract high‑performing talent. Build and lead high‑performing sales teams with proven coaching and talent development skills; embody vision, architecture, coaching, and catalyst leadership; develop a One Team approach with shared accountability, a culture of ownership, strong performance, and collaboration.
• Gain and apply a deep understanding of relevant markets, business models, strategic priorities, future direction, and financial drivers; engage in key local and national health‑care issues, customer trends, care pathways, and best practices.
• Define local area strategy and priorities in collaboration with cross‑functional and HQ teams; manage a portfolio of brands across therapeutic areas; dynamically allocate resources to maximize impact; set, execute, and measure market‑based objectives.
• Direct local squad P&L by monitoring monthly financial reports, optimizing budget utilization through strategic allocation for marketing and customer engagement initiatives, and deploying human resources to maximize ROI and drive sales growth.
• Develop long‑term relationships with influential customers to address current and future business opportunities and advance brand adoption; understand customer business needs and reasonably communicate the value proposition through proposals and presentations.
• Maintain timely communication with direct reports, matrix partners, management, and stakeholders.
• Lead a national health‑system focused sales organization engaging IDNs, ACOs, and large health systems in stroke prevention and anti‑coagulation management; collaborate and influence the squad; enable and influence multi‑level senior relationships; collaborate closely with RADs and NADs.
• Build strategic partnerships with C‑suite and D‑suite leaders—CMOs, CCOs, CFOs, pharmacy leaders, and quality—to shape enterprise adoption and formulary access.
• Enable and influence patient access and reimbursement strategies for the entire portfolio.

Qualifications

• Bachelor’s degree is required.
• Strong mindset toward insatiable ownership, curiosity, and accountability of the local business; broad understanding of the total business with a focus on financial acumen; ability to use facts and data.
• Create local vision and strategy for greatest business impact; demonstrate success in formulating and implementing business plans in a highly matrixed, cross‑functional environment.
• Exceptional problem‑solving skills; identify root causes, deep dive, and execute/evaluate plans.
• Solid selling and negotiation skills; experience managing budgets, negotiating resources, and maximizing ROI.
• Ability to collaborate cross‑functionally with marketing, market access, medical, and patient access to ensure commercial execution.
• Exceptional leadership skills; influence teams to drive performance.
• Experience leading multi‑disciplinary teams; identify talent, coach, mentor peers; help others meet goals and targets.
• Thorough understanding of health systems, customer segments, regional market dynamics, and KOL development within therapeutic areas.
• Willing and able to travel routinely on a weekly basis.

Preferred Qualifications

• 8+ years’ experience in the pharmaceutical/biotech sector with increasing responsibility in sales, account management, market access, brand management, commercial operations, or medical.
• Experience leading sales or account teams in hospital or health‑system sales.
• Experience working in CVR, Stroke, Renal and/or Anti‑coagulation therapeutic area.

Benefits & Compensation

Salaries range from $202,000.00 to $303,000.00. Additional compensation may include a bonus or commission. Benefits include health care, vision, dental, retirement, paid time off, sick leave, and other benefits.

Equal Opportunity Employer Statement

Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations. Bayer is an E‑Verify Employer. Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

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