Senior Specialist, Integrated Content Production

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Senior Specialist, Integrated Content Production


Overview


This role is the maestro of planning and execution. The Senior Producer is the operational heartbeat of the content production team - transforming strategic ideas into organized, high-impact execution. The Content Marketing Producer spearheads the planning, production, workflow operations, and performance tracking integrated content campaigns and projects that drive awareness, engagement, revenue, and business results.


In this role, the Senior Producer is a core leader within the Producer pillar of the Content Production team, collaborating closely with Creative, Content Production, and Quality & Delivery teams to manage the full production lifecycle. The Senior Producer partners across the organization to ensure smooth execution and seamless delivery of digital activations, videos, and marketing assets, while maintaining organized workflows, keeping projects on schedule, and ensuring all content aligns with brand and strategic goals. This role is ideal for a seasoned content producer with a deep integrated marketing experience who leads complex projects, drives cross-team alignment, and shapes the strategic direction of content marketing initiatives.


The Senior Producer thrives at the intersection of creativity, organization, and leadership - connecting cross-functional partners and elevating quality at every touchpoint.


Key Responsibilities

• Lead Production Workflow: Lead the full lifecycle of content projects across multiple content initiatives, coordinating closely with cross-functional teams on projects, ensuring alignment between production schedules and integrated campaign goals.

• Bridge Strategy and Creative: Translate strategic briefs into clear, actionable production plans that keep immediate and extended stakeholders aligned. Support transparency, accessibility, and collaboration across teams while ensuring the work stays tied to audience needs and intended outcomes.

• Resource & Budget Management: Allocate internal and external resources (writers, videographers, designers, freelancers) in partnership with the Creative team and manage project budgets effectively.

• Content Calendar Oversight: Partner with cross-functional leaders to maintain a unified, strategic view of all content activities, ensuring visibility across programs and campaigns while driving alignment on priorities, cohesive storytelling, and consistent brand expression across audiences and channels.

• Digital Publication Management: Lead the strategy and production of digital publications on SHRM.org in collaboration with leadership and team leads, focusing on content development, quality, and targeted distribution to both specialized and large-scale audiences.

• Quality Control: Uphold brand, voice, and visual standards across by coordinating with internal stakeholders all deliverables to ensure every asset and placement meets the organization's accuracy, consistency, tone, and compliance requirements before final publication.

• Stakeholder Coordination: Serve as the central liaison for the Director of Content Marketing, Creative, Data & Insights, and Distribution/Channel teams, ensuring their team leads stay aligned, and the production pipeline operates as one.

• Performance Reporting & Optimization: Support post-project reporting and insights, identifying opportunities to refine content planning, production sequencing, and cross-functional collaboration.

• Processes Optimization: Identify workflow gaps and, in partnership with the junior producer, build scalable systems for asset management, version control, and cross-team communication that strengthen planning, collaboration, and execution across the organization.

• Mentor Junior Producers: Provide coaching and guidance to ensure consistency, efficiency, and excellence across production.

Qualifications

• 6-8+ years in content production, creative project management, or integrated marketing.

• Experience navigating cross-functional environments and collaborating with Brand, Communications, Creative, and Marketing teams.

• Proven ability to manage complex campaigns across multimedia (video, digital, events, social).

• Ability to adapt complex data, insights, or long-form content into actionable production plans (experience with publications, reporting, or multimedia content preferred).

• Strong organizational and communication skills; thrives in deadline-driven, creative environments.

• Proficiency in project management tools - Monday.com, AI assistant, Slack, etc.

• Deep understanding of content marketing ecosystems and audience engagement principles.

• Comfortable leading cross-functional meetings and presenting project updates to executives.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM - 9:00AM and concluding between 5:00PM - 6:00PM.

Travel: 0 - 10%

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The hiring range for this position is $80,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.