Associate Director, Channel Analytics, Nephrology at Otsuka America Pharmaceutical Inc. Sacrame[...]

Associate Director, Channel Analytics, Nephrology – Otsuka America Pharmaceutical Inc., Sacramento, CA This role is a key member of the Business Analysis team, responsible for leading marketing mix and channel analytics to optimize marketing investments and drive data‑driven decision‑making. It includes partnership with commercial teams, omnichannel marketing, media teams, and external agencies to assess marketing effectiveness, measure ROI, and provide actionable insights that enhance promotional performance. Marketing Mix & Channel Analytics Lead marketing mix modeling (MMM) efforts to measure and optimize the impact of promotional investments across various channels (HCP, DTC, digital, non‑personal promotion, etc.). Develop and refine multi‑touch attribution models and other advanced analytics frameworks to assess channel effectiveness. Monitor omnichannel performance, evaluating engagement and conversion metrics to inform future campaign strategies. Partner with media teams to analyze paid, earned, and owned media performance and recommend budget allocation strategies. Business & Strategic Insights Provide data‑driven recommendations to marketing and brand teams on the most effective channels and tactics to improve customer engagement and business performance. Work cross‑functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision‑making. Conduct scenario planning and sensitivity analysis to assess potential outcomes of different marketing strategies. Evaluate customer and campaign segmentation to ensure efficient targeting and resource allocation. Collaboration & Stakeholder Management Act as a strategic thought partner to marketing, sales, and finance teams, translating analytics into business impact. Work closely with data science, data engineering, and external analytics vendors to refine models and methodologies. Present insights and recommendations to senior leadership in a clear, compelling manner. Ensure alignment with commercial strategy and compliance with industry best practices. Qualifications & Requirements 7+ years of experience in marketing analytics, marketing mix modeling, or channel performance analytics. Strong expertise in statistical modeling, attribution modeling, and media effectiveness measurement. Proficiency in analytics tools such as Python, R, SAS, SQL, or data visualization platforms (Tableau, Power BI). Deep understanding of omnichannel marketing and media measurement, including digital, HCP, and DTC strategies. Ability to translate complex data insights into clear business recommendations. Strong stakeholder management and presentation skills. Preferred Qualifications Experience in the pharmaceutical, biotech, or healthcare industry. Knowledge of advanced AI/ML techniques for marketing analytics. Familiarity with third‑party data sources (IQVIA, Symphony Health, Nielsen, etc.). Competencies & Skills Analytical Mindset – Ability to dissect complex data and generate actionable insights. Strategic Thinking – Connect analytics to business objectives and long‑term strategy. Communication & Influence – Effectively communicate findings to non‑technical audiences and senior leadership. Collaboration – Work across functions to align analytics with business goals. Problem‑Solving – Proactively identify issues and develop data‑driven solutions. Educational Requirements Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science, Business, Marketing Analytics). Salary Minimum $164,530.00 – Maximum $245,985.00, plus incentive opportunity. The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Company Benefits Comprehensive medical, dental, vision, prescription drug coverage; company‑provided basic life, accidental death & dismemberment, short‑term and long‑term disability insurance; tuition reimbursement; student loan assistance; generous 401(k) match; flexible time off; paid holidays, paid leave programs, and other company‑provided benefits. Equal Opportunity Employment Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation. For reasonable accommodation requests, contact Accommodation Request (View email address on click.appcast.io). #J-18808-Ljbffr Selecto Vinos