Digital Strategist, Podcasts
Paramount Global Services
Digital Strategist, Podcasts
CBS News is seeking a Digital Strategist, Video Podcasts to support the distribution, optimization, and growth of its podcast portfolio, with a focus on video podcasts. This role will be responsible for executing cross-platform distribution strategies, improving content performance, and managing key platform relationships to expand audience reach. Reporting to the Senior Director, Podcast Strategy & Operations, this role partners closely with editorial, production, marketing, and sales teams to ensure CBS News video podcasts are successfully distributed and optimized across audio, YouTube, social platforms, VOD/streaming services, and podcast apps.
Key Responsibilities:
- Execute cross-platform distribution strategies for CBS News podcasts and video podcasts across audio (RSS), YouTube, social platforms, VOD/OTT services, and podcast apps
- Oversee publishing workflows across platforms, ensuring timely release schedules, accurate metadata, asset delivery, and adherence to platform-specific requirements
- Optimize content for discoverability and involvement across platforms, including titles, descriptions, thumbnails, tagging, release timing, and overall packaging
- Monitor performance across distribution channels and translate audience and platform data into actionable recommendations to improve reach, growth, and involvement
- Liaise with third-party distribution partners, including Apple Podcasts, Spotify, Netflix, and other key platforms, to manage asset delivery, content optimization, publishing requirements, and ongoing platform opportunities
- Partner with editorial and production teams to align content structure, packaging, and release strategies with audience needs and platform best practices
- Work closely with marketing and social teams to support promotional strategies around launches, clips, highlights, and ongoing franchise growth
- Coordinate with product, business, and operations teams to support platform integrations, distribution workflows, and partner-related needs
- Help develop and refine standards, workflows, and best practices for podcast and video podcast distribution across CBS News
- Serve as an internal resource on podcast and video podcast distribution strategy, platform trends, and emerging best practices
Qualifications:
- 4-6 years of experience in digital media, podcasting, audience development, or content distribution
- Strong understanding of the podcast ecosystem, including RSS distribution, podcast platforms, and audience behaviors
- Experience working with video content distribution, including YouTube and/or social video platforms
- Demonstrated ability to manage content across multiple platforms with strong attention to detail and organization
- Experience analyzing performance data and applying insights to improve content strategy
- Experience managing or supporting platform partnerships
- Background in news, media, or a fast-paced content environment
- Familiarity with CMS, podcast hosting platforms, and video publishing tools
- Strong communication and collaboration skills
CBS News and Stations brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella.
Vacancy posted 18 hours ago
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