Sr. Copywriter

This Senior Copywriter role sits within Strategic Education, Inc.’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience. The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery. Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. This can be a link on your resume/CV or uploaded during application, when you upload your resume/CV, you can continue to upload more documents in that same step Essential Duties & Responsibilities: Copywriting and Editing Creative brief interpretation & copy development On-brand content creation across marketing assets Concept-to-final-edit content ownership Brand voice consistency & audience engagement Concepting and Creative Direction Big-idea and messaging concept development Campaign direction partnership, from strategy through execution Audience- and Platform-Specific Messaging Audience-resonant copy across B2C, B2B, and B2B2C Channel- and platform-optimized messaging (email, paid social, landing pages, etc.) Awareness of how content is surfaced and evaluated by AI and search Performance-Driven Writing Data-informed content strategy (engagement, conversion, search/AI-visibility) Performance insights applied as a creative input, not an afterthought Market, Audience, and Competitive Fluency Ongoing awareness of workforce and higher ed trends and competitive activity Translation of market and audience insight into resonant messaging AI-Forward Thought Leadership Curious about GEO and LLM-driven discovery Experimentation with agentic workflows, custom GPTs, and AI content tools Forward-looking point of view on content strategy and scale Editorial Judgment and Credibility Fact-checking and contextualizing AI-generated content E-E-A-T-aligned writing where applicable Accuracy and substantiation of claims about credits, credentials, and outcomes Creative Leadership Editorial standard-setting across the team Mentorship and review of other writers’ work Org-wide stewardship of brand voice Accessible and Inclusive Writing Accessibility and inclusive-language best practices Clear, welcoming content across our full audience Relationship Management Cross-functional collaboration with design, marketing, and project management Partnership with SEO/growth and data teams Process and Delivery Established processes for timely, best-in-class delivery Effective multi-project management in a fast-paced, deadline-driven environment Job Skills: Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills. Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief. Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces. Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy. Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery. Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards. Ability to mentor writers and influence cross-functional stakeholders. Proficient with Microsoft Office Suite Work Experience: 5+ years’ experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience. Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy is a plus. Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope) is a plus. Academic institution, and/or EdTech experience is a plus. Required attachments: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required. Education: Bachelor’s degree in English, Journalism, Marketing, or a related field. Other: Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs. If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location. Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location. This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies. Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers. Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered. Able to access information using a computer. Other essential functions and marginal job functions are subject to modification. SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable. Careers - Our Benefits, Strategic Education, Inc SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below. $75,800.00 - $113,700.00 - Salary If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at View email address on click.appcast.io. #J-18808-Ljbffr Torrens University Australia