Paid Social Strategist (REMOTE)

About Blue Wheel Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you. About the Role As a Paid Social Strategist, you will be responsible for developing strategy, implementing, tracking, and managing paid social campaigns across TikTok, Snapchat, Pinterest, Twitter, Meta, and LinkedIn for our clients on behalf of Blue Wheel. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions. Responsibilities Client Strategy & Growth Alignment Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space Develop and execute paid social strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS) Proactively identify growth opportunities, such as new audience segments, emerging social platforms, and new campaign or creative approaches Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid social, search, email, and organic channels Campaign Execution & Optimization Develop, launch, and manage paid social campaigns across TikTok, Snapchat, Pinterest, Twitter, Meta, and LinkedIn Implement data-driven optimizations, adjusting audience targeting, bids, placements, creative assets, campaign structures, and budget allocations to maximize performance Use platform automation and manual optimization strategies to enhance campaign efficiency and effectiveness Perform ongoing A/B testing on ad creative, copy, formats, audiences, placements, and landing pages to drive incremental performance improvements Leverage first‑party data from CDPs and CRM platforms, along with platform and third‑party audience segments, to refine retention and acquisition strategies Data Analysis & Performance Reporting Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns Use platform reporting, Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients Client Communication & Thought Leadership Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid social strategies Lead discussions on campaign performance, optimizations, creative learnings, and strategic shifts to ensure alignment with client goals Educate clients and internal teams on evolving trends across TikTok, Snapchat, Pinterest, Twitter, Meta, LinkedIn, and digital advertising Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches Creative Development & Execution Write, test, and iterate paid social ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, carousel, and other platform‑specific formats Ensure that ad creative aligns with DTC brand messaging, landing page experiences, audience needs, and platform best practices Translate campaign and creative performance into clear learnings and recommendations for future concepts, formats, and messaging Cross‑Functional Collaboration Work closely with paid search, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment Partner with CRO teams to refine landing pages and improve conversion rates Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, conversion APIs, and audience segmentation strategies Share insights and performance data with media buyers, strategists, Client Services, and creative teams to refine holistic DTC growth strategies Budget Management & Forecasting Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability Continuously track pacing and profitability, making strategic recommendations to reallocate budget across campaigns and social platforms where needed Forecast monthly and quarterly media spend based on historical performance, seasonal trends, platform opportunities, and client goals Innovation & Testing Stay ahead of industry trends, platform updates, privacy changes, and algorithm changes to keep client strategies competitive Experiment with emerging ad formats, campaign objectives, audience strategies, and platform capabilities across TikTok, Snapchat, Pinterest, Twitter, Meta, and LinkedIn Conduct rigorous A/B testing across audience targeting, placements, creative formats, and messaging to refine best practices Document test results and performance insights to continuously enhance agency‑wide paid social strategies What to Expect (First 30 Days) Learn Blue Wheel's culture, systems, reporting tools, and paid social best practices Build strong working relationships with Client Services teams, fellow channel strategists, creative partners, and account stakeholders Complete onboarding and familiarize yourself with TikTok, Snapchat, Pinterest, Twitter, Meta, LinkedIn, GA4, Looker Studio, and internal reporting processes Conduct account audits and review campaign structures, historical performance, budgets, audience strategies, creative performance, and client objectives Gain a deep understanding of your assigned clients' businesses, target audiences, and growth goals Attend internal and client meetings to learn communication expectations and account strategies Begin monitoring campaign pacing, performance trends, creative learnings, and budget allocations across assigned accounts Contribute to campaign optimizations, audience strategy, placement recommendations, creative testing, and other testing initiatives Support performance reporting by identifying insights, opportunities, and recommendations tied to client KPIs Start taking ownership of strategic discussions and serving as a paid social subject matter expert for assigned accounts By the end of your first 30 days, you'll have a strong understanding of your clients, actively contribute to campaign strategy and execution, and begin taking ownership of performance-driven initiatives that support client growth. Preferred Qualifications Two or more years of experience running paid social campaigns, with proven results in the e‑commerce space One or more years of experience in an agency environment preferred Hands‑on experience managing campaigns across TikTok, Snapchat, Pinterest, Twitter, Meta, and LinkedIn Strong proficiency building campaigns, audiences, ad sets, ads, and reporting within Meta Ads Manager and other paid social platforms Experience managing budgets across multiple accounts while driving measurable return on investment Strong proficiency with analytics and reporting tools, including Google Analytics (GA4) and Looker Studio Bachelor's degree in Marketing, Communications, Business, or a related field preferred Proficiency in Microsoft 365 or Google Workspace tools Strong attention to detail, self-direction, and the ability to deliver results in a fast‑paced, deadline‑oriented environment Creativity and experience bringing new platforms, campaign approaches, and ideas to fruition Employee Benefits Employees at Blue Wheel are offered the following benefits and perks while employed: Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options Retirement: Company‑sponsored 401(k) option with Company match PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time Parental Leave: Paid 12-week leave for primary parent and 2-week leave for secondary parent Holiday: 10 paid holidays, along with a light week between Christmas and New Year's Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer‑paid Coaching Sessions Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA #J-18808-Ljbffr Blue Wheel Media