Senior FP&A Analyst

About Point Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals. Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage. Game-changing Product: We’re building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers. Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area. Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week. Local or 100% Remote About the role The Senior FP&A Analyst – Sales & Marketing Finance serves as the dedicated finance partner to Point’s Marketing and Sales leadership. This role owns the marketing budget and forecast, builds the unit economics that guide channel investment (CAC, conversion, payback), and translates funnel performance into its impact on origination volume, revenue and profitability. The analyst will create scalable reporting and planning processes for go-to-market spend and headcount, and will present insights to senior leadership, and to investors and the Board when needed. Your responsibilities Build and own a driver-based marketing and sales forecast linking channel spend, leads, applications, fundings, and revenue Own the Marketing and Sales expense plan, including channel/program spend, agency and vendor costs, headcount, and commissions Track and analyze variances between actual and forecasted financial performance, providing actionable insights to senior management Model ROI for new channels, campaigns, partnerships, and sales initiatives, and run ‘what-if’ scenarios for budget reallocation Act as a trusted advisor to Marketing and Sales, challenging spend and prioritizing investments based on return Produce monthly go-to-market performance reporting and dashboards (CAC, cost per funded deal, conversion rates, ROAS) Partner with Accounting on marketing accruals, prepaid spend, and commission calculations so the month-end close is accurate Partner with Marketing Analytics and Data teams to reconcile spend data from ad platforms with the general ledger, and set a single source of truth for go-to-market metrics About you 5+ years of progressive experience in FP&A, corporate finance, accounting, or related field, including at least 2 years supporting Marketing, Sales, or Growth teams Bachelors’ degree in Finance, Accounting, or Economics Experience at a consumer fintech, lending, or direct-to-consumer company with paid acquisition preferred Strong quantitative and analytical skills to interpret financial data and identify trendsAdvanced experience building complex spreadsheet (Excel/Google Sheets) financial models Solid core finance and accounting skills Understanding of Real Estate market and/or fintech industry preferred #J-18808-Ljbffr