Paid Social Specialist (Buying)

Paid Social Specialist (Buying) — Social Commerce Pod We are seeking two Paid Social Specialists to run our Social Commerce business. Each owns a distinct part of the funnel — one focused on media buying and spend allocation, the other on creative testing and iteration — but both are accountable to the same performance outcomes and work closely together to drive affiliate commerce growth. Both sit on the same performance marketing pod and operate as peers. Paid Social Specialist, Buying As the Paid Social Specialist, Buying, you are the technical architect of the pod. You work as a peer alongside the Creative Specialist to drive revenue for our affiliate publishing partners. While your counterpart focuses on the what, you own the how and where: the technical infrastructure, bidding logic, and audience targeting that get high-quality content to the right user at the lowest possible cost. This role is built for a data-first marketer who thrives on technical precision. You'll own the health of the funnel — keeping tracking bulletproof and spend optimized for ROI/ROAS. Key Responsibilities Media Buying & Execution: Manage end-to-end campaign setup on Meta (our starting platform), with expansion to TikTok and additional channels as the program grows. Ensure flawless technical execution and adherence to naming conventions. Technical Optimization: Continuously tune bidding strategies and budget distribution to hit aggressive ROAS targets. Data Integrity: Own tracking infrastructure and UTM parameters, ensuring every click and conversion is accurately attributed. Performance Analysis: Monitor CTR and CVR trends daily, identify technical friction in the funnel, and bring data-backed campaign concepts to your Creative counterpart. Funnel Maintenance: Work with the Creative Specialist to keep traffic routing correctly to custom-built landing pages and tracking signals firing back to the platforms. Strategic Collaboration: Act as a strategic peer in the pod, bringing technical wins (e.g., a creative that's scaling and merits iteration) to a daily data-sharing session that shapes the next round of production. Job Qualifications Experience: 2–3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency. Platform Mastery: Advanced expertise in Meta Ads Manager. Familiarity with TikTok or other paid social platforms is a significant plus. Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps. Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred. Education: Bachelor's degree in Marketing, Finance, Economics, or a related quantitative field. About Ziff Davis Shopping Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes). About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. Our Benefits Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you. Compensation Range Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for each of these roles is $80,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. Ziff Davis Shopping