Director of Performance Marketing

About Clients BlackboxClients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.About Clients BlackboxClients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.The OpportunityThis is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.What You'll OwnClient Strategy & RelationshipsOwn a portfolio of client accounts and serve as the primary strategic point of contactLead bi-weekly client calls covering performance, strategy, testing priorities, and next stepsPrepare and send bi-weekly performance reports at least 24 hours before scheduled callsTranslate performance data into clear recommendations and strategic decisionsBuild strong client relationships that support retention, renewals, and referralsProactively identify and address account risks and opportunitiesPaid Media PerformanceBuild, launch, and optimize Meta campaigns focused on lead generation and appointment bookingManage budgets, audiences, bid strategies, account structure, and creative testingMonitor daily performance against cost-per-appointment and other key acquisition metricsDiagnose underperforming campaigns and determine where changes are most likely to improve resultsDevelop structured testing strategies across audiences, offers, messaging, creative, and campaign variablesCopy & Creative StrategyWrite direct-response ad copy and video sales letter scripts for financial services audiencesDevelop hooks, angles, offers, and messaging variations for testingUse performance data to generate new creative and messaging hypothesesCollaborate with video editors and provide clear creative directionUse AI tools to accelerate research and copy development while maintaining quality and strategic judgmentTracking & Funnel ExecutionSet up and troubleshoot tracking, Meta pixels, and conversion eventsConfigure Calendly integrations, Zapier automations, and lead-routing workflowsIdentify and resolve technical issues between advertising platforms and client systemsEvaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problemsRequirements5+ years of hands-on paid media experience, with substantial Meta advertising responsibilityExperience simultaneously managing multiple client accounts and leading client-facing strategy conversationsProven ability to manage campaigns toward defined performance targets while supporting client retentionStrong direct-response copywriting skills, including ad copy and scriptsExperience developing and testing creative concepts, hooks, angles, and messagingExperience with conversion tracking, pixels, and basic marketing automationStrong communication, organization, analytical, and problem-solving skillsPreferred ExperienceFinancial services marketingLead-generation and appointment-setting campaignsVideo sales letter marketingHigh-ticket or considered-purchase funnelsPerformance marketing agency experienceDirect-response advertisingYou take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.BenefitsPaid Time Off, including vacation, sick time, and public holidaysTraining & DevelopmentWork From HomeFlexible SchedulePerformance BonusJ-18808-Ljbffr Clients Blackbox, Inc.