Manager, Performance Marketing

Execute paid acquisition campaigns across Hearst Magazines' portfolio, supporting memberships, email acquisition, direct products, and brand licensing Manage and optimize social, search, and other acquisition campaigns, including budgets, bidding, audience targeting, pacing, and performance Lead creative testing and audience experimentation with Creative, including AI-enabled creative development and emerging advertising opportunities Analyze campaign performance against benchmarks and KPIs to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value Partner with Analytics to evaluate attribution, incrementality, and business impact Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation Identify new platforms, capabilities, audience strategies, and industry trends to test Coach and support Associate Managers in developing performance marketing expertise Requirements Bachelor's Degree 4+ years of experience managing paid media campaigns for a consumer business Hands-on experience with Meta, Google, and other paid acquisition platforms Strong understanding of campaign setup, optimization, and measurement Knowledge of CPA, CPL, ROAS, conversion rates, and ROI Experience managing paid media budgets and using performance data for optimization and investment decisions Ability to turn complex performance data into clear insights and actionable recommendations Strong communication and collaboration skills across cross-functional teams Strong organizational and project management skills Attention to detail and ability to manage multiple campaigns and priorities Curiosity and enthusiasm for experimentation, AI-enabled marketing, emerging platforms, and continuous learning Core Competencies Demonstrates expertise in managing and optimizing paid acquisition campaigns across various platforms, with a strong focus on performance metrics such as CPA, CPL, ROAS, and conversion rates. Proven ability to collaborate with cross-functional teams and lead creative testing while leveraging data-driven insights for continuous improvement. Highest-signal resume keywords Paid Media Campaign Management Meta Advertising Google Ads Campaign Optimization Performance Data Analysis Hard Skills Campaign Setup Budget Management Audience Targeting KPI Measurement Attribution Analysis Conversion Rate Optimization AI-Enabled Marketing Emerging Advertising Opportunities Performance Marketing Expertise Data-Driven Decision Making Soft Skills Strong Communication Collaboration Skills Organizational Skills Project Management Attention to Detail Certifications & Qualifications Bachelor's Degree Industry Keywords Paid Acquisition Consumer Business Audience Growth Integrated Consumer Marketing Creative Development #J-18808-Ljbffr Jobtailor