Digital Marketing Specialist (Dallas)

Digital Marketing Specialist (Dallas)

We're seeking an adaptable and versatile marketer to drive the growth of our sales channels. As a Digital Marketing Specialist, your responsibilities will encompass overseeing campaign performance analysis, execution, and managing the marketing budget.

Responsibilities

• Strategize, deploy, and execute successful marketing campaigns from ideation to implementation while tracking and analyzing their performance.
• Conduct intricate digital campaigns, including SEO-optimized emails and landing pages, featuring variant testing.
• Experiment with diverse organic and paid acquisition channels such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis (desirable).
• Possess experience (desirable) in formulating and executing a social media strategy that cultivates engagement, widens our database, and propels sales.
• Create valuable, captivating content for our website and blog to attract and convert our target audiences.
• Foster strategic relationships by collaborating with key industry players, agencies, and vendors.
• Develop, monitor, and efficiently allocate marketing budgets on a quarterly and annual basis (desirable).
• Supervise and approve marketing materials, encompassing website banners, printed brochures, and case studies.
• Measure, analyze, and report on marketing campaign performance, extracting insights and evaluating against objectives.
• Analyze prospective client behavior and modify email and campaigns correspondingly.

Requirements and Skills

• Demonstrable expertise in marketing tools and campaigns, coupled with an inquisitive mindset and continuous awareness of the latest marketing practices.
• Proven track record in identifying target audiences and devising and leading comprehensive cross-channel marketing campaigns that captivate, educate, and motivate.
• Demonstrated ability to construct effective sales opportunity funnels that drive leads and conversions for the sales team.
• Proven background and expertise in B2B technology services, showcasing a deep understanding of the industry's dynamics and requirements.
• Proficiency in numerical interpretation, comfortable with metrics, and adept in processing figures using spreadsheets.
• Current on the newest trends and optimal strategies in online marketing and measurement.
• Experience with HubSpot Marketing Hub.
• BSc/MSc degree in Marketing or related field.
• CRM platform certifications are a plus.