Senior Social Media & Content Manager

Position Purpose: The Senior Manager, Social Media & Content will own the social media strategy, creative direction, content production and day-to-day channel management for Sant Ambroeus and Casa Lever.

This role is responsible not only for publishing content, but for building the creative vision behind each channel and translating the broader marketing calendar into compelling social storytelling. This role functions as a social strategist, creative director, producer, copywriter, channel manager, community manager and analyst.

For Sant Ambroeus specifically, the role will support a rapidly growing brand operating across nine markets, with four new openings, major holiday campaigns, cultural partnerships, retail launches, culinary storytelling and ongoing local-market needs.

The role will manage the full content process, from the initial idea through final publication, while sourcing and directing external photographers, videographers, editors, creators and production partners as needed.

Key Responsibilities/Accountabilities:

Social Strategy & Creative Direction

• Own annual social strategy, channel direction and content plans
• Translate the marketing calendar into social-first campaigns and storytelling
• Develop content concepts, mood boards, storyboards, detailed briefs and shot lists for new openings, holiday campaigns, partner content etc.
• Protect and evolve each brand’s visual identity and tone of voice
• Proactively identify trends, cultural moments and platform opportunities
• Develop recurring content franchises across F&B, people, openings, holidays, retail and partnerships

Content Production & Development

• Lead end-to-end content production across all markets, around 15 shoots a year
• Source and manage photographers, videographers, editors, stylists and local creators
• Own production budgets, schedules, logistics and day-of shoot management
• Coordinate Culinary, Beverage, Operations and Marketing needs for each production
• Personally capture high-quality photo and video content using both iPhone and professional camera equipment for day-to-day, reactive and last-minute content needs
• Confidently shoot and edit social-first content independently, without requiring an external photographer or videographer for every content need.
• Lead selects, editing, post-production feedback and final asset delivery
• Build a trusted local creator network across key markets
• Manage external creative agencies for select higher-level productions

Channel Management

• Build and manage monthly content calendars across Feed, Reels and Stories
• Oversee grid planning and overall visual cohesion
• Write captions and maintain brand voice
• Schedule and publish content
• Manage collaboration posts with partners and talent
• Maintain and organize asset libraries
• Ensure content is efficiently repurposed across channels and campaigns

Community Management

• Monitor and respond to comments, DMs, mentions and tagged content
• Identify and repost relevant UGC
• Maintain response guidelines and brand voice standards
• Escalate guest concerns appropriately
• Build relationships with guests, regulars and brand advocates through social

Analytics & Optimization

• Produce monthly performance reports and quarterly strategic reviews
• Track audience growth, reach, engagement and content performance
• Use insights to refine creative direction and content investment
• Align organic social strategy with paid media in partnership with Digital

Cross-functional Collaboration

• Work closely with Marketing, PR, Culinary, Beverage, Retail, Partnerships, Events and Operations
• Align content planning with openings, programming, menu launches, retail, holidays and partnerships
• Ensure social supports broader brand and business priorities

Self-Development

It is understood that as the Senior Social Media & Content Manager you are responsible to maintain current knowledge of departmental information. You will be required to continually develop this knowledge on your own time and follow the current successful local trends.

ADA: SA Hospitality Group will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. This job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.