Physician Liaison / Outreach Coordinator

Physician Liaison / Outreach Coordinator


Position Requirement: Part-Time


FLSA Status: Non-Exempt


Location: Salem , MA

Join a leading clinician-led behavioral health company today! OptiMindHealth (OMH) is expanding and seeking compassionate professionals to join our team. Today, OMH provides superior behavioral health services to patients in Massachusetts, Colorado, and Montana. Since 2016, we have specialized in serving both adult and adolescent patients in a supportive outpatient environment. Our practice strives to improve access to holistic and cost-effective mental health care while supporting our clinical and administrative staff in all aspects of their work. Our team members define this work as the perfect balance between flexibility and efficiency. This position is an entry level Physician Liaison / Outreach Coordinator role. Preferred candidates will possess a B2B Sales background with a strong focus on building and managing referral relationships in the healthcare industry. Higher starting salary and growth path for those with more experience and a stable work history. On-the-job training will be provided for all job duties, which may expand over time. $20-$30/hour based on experience.


The Physician Liaison / Outreach Coordinator at OMH is responsible for promoting targeted, consistent growth in a specified territory and/or strategy by soliciting referrals from medical providers and healthcare institutions as directed by the OptiMindHealth senior leadership team.


Primary responsibilities:


1. Identify, initiate, and maintain contact/relationships with referral sources within a specified territory and/or strategy that will yield new referrals, and maintain existing referral base, for the organization. Follow up with existing referral sources to ensure all aspects of referral relationships including access, communication and medical management are working positively for these medical providers and healthcare institutions.


2. Conduct sales meetings with medical providers and referral coordinators in the communities served by OMH to ascertain and understand their needs and desires. Provide a thorough explanation of service line attributes, processes, and outcomes to referring providers and associated stakeholders. Discuss the possible overlap in our offerings and needs to stakeholders, review our specialty areas and note our differentiating characteristics.


3. Complete and track follow-up meetings with medical providers to close new or additional business and ensure that internal and external obstacles to business growth and retention are identified and minimized or eliminated.


4. Identify and communicate key trends in service gaps and/or breakdowns that would be critically important to long term referral relations and recommend solutions to OptiMindHealth's Director of Physician Relations, Chief Operating Officer, and Chief Executive Officer. Provide input on the development of new clinical services so that they are constructed with the referring physician in mind.


5. Facilitate meetings with healthcare institution office managers and other ancillary staff to provide information, gather market intelligence and understand referral patterns to establish and maintain referral relationships. Assess individual medical provider referral patterns and seek ways to increase service line utilization and cross-selling opportunities for account maximization. Develop relationships with others to further support the growth of referrals from medical providers.


6. Document meeting results and necessary follow-up in the customer relationship management (CRM) system. Prepare and present weekly activity reports, identifying trends, additional business opportunities, and obstacles to new business growth.


7. Facilitate the organization's response to new business opportunities through information gathering, presentation and proactive interaction with appropriate internal constituents. Use this information to ensure an effective system for triage of medical provider and referring healthcare institution concerns and follow up communication as appropriate, in collaboration with operations leadership.


8. Contribute to the development of the organization, division, and corporate sales function and strategy by collaborating with appropriate individuals to develop and execute sales and retention strategies/plans for target markets and facility service lines with focus on delivering referral growth results in accordance with predetermined targets.


9. Evaluate, analyze, and interpret market demographics for both medical provider and patient populations (market share patterns; patient utilization data and medical provider referral trends) and both volume and financial contribution for market and facilities' service lines, in collaboration with leadership.


10. Work with the internal organization to develop messages and materials that support medical providers and associated stakeholder's informational needs by providing feedback and assistance on the design and distribution of marketing initiatives directed toward the medical provider customer.


Job Requirements:


1. Sales Execution and Customer Relationship Management (75% of time)


2. Internal Integration (10% of time)


3. Market Assessment/Sales Planning (10% of time)


4. Participation in OptiMindHealth's Strategic Growth Team (5% of time)


Qualifications:


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


1. Familiarity with organization's entire network of services, operations, language, and roles.


2. Understanding of the practice of medicine including referral relationships, payer requirements and other economic and clinical influences.


3. Experience and ability to:


a) Plan, organize, document, and manage performance goals within prescribed timeframes (prioritize and focus)


b) Identify and respond proactively to primary client/customer needs with the amount of detail needed to achieve resolution (service orientation)


c) Present, probe, persuade and actively listen to referral source needs and respond with the right mix of service line and product attributes that produces results


d) Experience cultivating productive relationships with clients that has created significant, sustained growth


e) Proven ability to achieve targets independently with minimal oversight


f) Travel, including overnight; work flexible hours; deal with stress; maintain a "mobile office"


Skills and Strengths :


The successful candidate will be able to successfully plan and consistently reach goals to fulfill the OMH vision. This includes having the following skills and strengths:


1. Excellent interpersonal and listening skills


2. Ability to work effectively with a broad range of people in various settings, including doctors, office managers, trainees and students, academic institutions and personnel, front desk staff, and other practice administrators


3. Experience in either similar work, sales, marketing, or public relations is required


4. Excellent verbal and written English skills are required


5. The ability to motivate, negotiate, and persuade referring doctors and institutions into a course of action


6. Familiarity with various electronic health records platforms and willingness to be trained on proprietary systems


7. Excellent knowledge of sales and customer relationship management software and Microsoft Outlook, Teams, Excel, PowerPoint and Word, and other Microsoft collaboration tools.


Personality and Character:


The successful candidate for this position will naturally exemplify the following personality characteristics:


1. Strong work ethic, integrity, independent and detail oriented


2. Tenacious and positive


3. Outgoing and friendly demeanor


4. Creativity and strong problem-solving skills


Preferred Education and/or Experience:


1. Bachelor's degree in business, healthcare administration, or public health administration


2. Two years (2+ years) of progressive healthcare sales experience preferably in a multi-site healthcare organization preferred


If you are interested or have questions, Apply today!


Our dedicated recruitment team will reach out to you quickly to answer any questions to help you determine if OptiMindHealth is the right "fit" for you.


The specific statements shown in each section of this Job Description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. The job's responsibilities/tasks may be modified and/or expanded over time. OMH will inform the employee when changes in the respective job description are made.