Lifecycle Marketing Manager

Return to jobs list Lifecycle Marketing Manager Job type: Full Time · Department: Marketing · Work type: Hybrid Los Angeles, California, United States About Stan Our Mission: Empower anyone to make money working for themselves. Stan is the Shopify for Content Creators, empowering anyone to make a living working for themselves on the internet. We're a mission-driven team of high-performers backed by the best VCs (Forerunner, Pear, and Norwest) and angel investors (Kevin Hartz, Michael Ovitz). We help the internet’s biggest Creators build their businesses so they can spend their time doing what they love: Creating. Over the past 4 years, we’ve scaled from $0 to $40M+ ARR—and done so profitably. If you’re excited about building a world-class team, fostering a thriving company culture, and making an impact on thousands of solopreneurs, we’d love to have you join us. About the Team Every entrepreneur, executive, and creator is racing to build their personal brand - but very few know how. Content creation is emotionally taxing, time consuming, and inconsistent, even for the most talented people. We built Stanley to solve that. Stanley is the first AI Agent that helps humans create high-performing content in their true voice - not generic AI output. Creators at all levels, from emerging voices to some of the biggest names on LinkedIn, are seeing meaningful increases in impressions, engagement, and business growth using Stanley’s drafts, coaching, and performance intelligence. Now, we’re expanding beyond written content into our next frontier: Short Form video. Short form is far more nuanced, emotional, and identity-driven than text - and we believe it represents one of the largest opportunities in creator tooling over the next decade. To win this category, we’re building Stanley Short Form as its own business unit with a dedicated team, strategy, product roadmap, and growth engine. The Stanley Short Form Marketing Team sits at the center of that growth. We’re responsible for driving adoption, activation, and customer success across the business - connecting paid media, lifecycle, product marketing, content, creator storytelling, and growth experimentation into one cohesive engine. This is a highly collaborative, fast-moving team that values speed, ownership, creativity, and execution. We care deeply about building systems that scale, learning quickly from data, and creating marketing that actually helps creators win. As part of the team, you’ll work cross-functionally with paid media, creative, content, product, and growth stakeholders to improve conversion across every stage of the customer journey - from first click to activated customer. We’re building for ambitious creators and entrepreneurs, and looking for people excited to help define the future of AI-powered personal brands. About the Role We’re looking for a Lifecycle Marketing Manager to own and optimize the systems that turn attention into trials and revenue. This is not a top-of-funnel strategy role. This is the person who makes sure everything after someone clicks actually works — that the right content gets into paid, that messaging stays tight across every touchpoint, and that nothing falls through the cracks. You’ll sit at the center of paid, email, content, and web — making sure our funnel is always stocked, aligned, and improving. What You’ll Do Own paid funnel support + content flow Ensure our paid media team always has high-quality, high-performing creative to run Source and route content from UGC creators, agencies, and organic channels into paid Identify winning content and make sure it gets scaled, repurposed, and reused Manage paid media collaboration + reporting Own the day-to-day relationship with our paid media specialist Translate performance data into clear internal insights and action items Ensure fast feedback loops between creative, paid, and the broader team Own lifecycle email execution Build, manage, and optimize email flows across the user journey Ensure messaging is consistent across products, launches, and campaigns Use email to reinforce key narratives, drive activation, and highlight success stories Optimize landing pages for conversion Monitor and improve landing page performance Continuously test messaging, structure, and content Ensure pages clearly communicate value and drive trial starts Support SEO + content performance Ensure blog content is optimized for search and aligned with key messaging Identify opportunities to improve rankings and drive organic traffic Work with content to ensure posts are both discoverable and conversion-aware Be the connective tissue across marketing Coordinate across paid, organic, product marketing, and content Ensure consistency in messaging and execution across all channels You’ll Likely Succeed If You Have We care most about judgment, ownership, and the ability to operate at a very high bar. You’re extremely organized and detail-oriented — nothing slips through the cracks You’re proactive — you don’t wait to be told what’s missing, you see it first You’re comfortable working with data and turning it into action You think in systems — not just one-off tasks You care about outcomes, not just output You’re low ego and high ownership What This Role Is Not Not a brand strategy role Not a pure performance marketing buyer Not a content creator You are the person who makes all of those functions work better together. Why This Role Matters We generate a lot of attention. The opportunity is making sure that attention actually converts. This role is critical to ensuring: Our best content gets used Our messaging stays consistent Our funnel improves every single week Bonus Attributes Experience working with paid media teams or agencies Experience with email platforms (Klaviyo, HubSpot, etc.) Experience optimizing landing pages or running CRO tests Familiarity with SEO best practices At Stan, You’ll Enjoy Autonomy & Ownership: Real responsibility and authority to build something meaningful Top-of-Market Compensation: Competitive cash and meaningful equity World-Class Team: High bar, low ego, and deeply collaborative Benefits: Medical, dental, vision, 401k match, wellness stipend, equity, lifetime Stan membership Interview Process Our interview process is designed to be thoughtful, efficient, and respectful of your time: Recruiter Screen Hiring Manager Screen Functional Deep Dive or Case Study Onsite Interviews (functional, values, collaboration) Executive conversation Equal Opportunity Stan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Neara