Associate Director US Respiratory Marketing - Consumer

Merck seeks an Associate Director to lead consumer marketing strategies for a respiratory product, driving patient awareness and engagement. The role involves developing integrated omnichannel campaigns, translating market insights into actionable strategies, and collaborating across cross-functional teams to support brand growth.

Responsibilities

• Lead development and execution of consumer marketing strategies for respiratory product growth
• Translate market research, consumer insights, and performance data into strategic recommendations
• Partner with media, analytics, and agencies to develop integrated omnichannel campaigns
• Collaborate on concept development, testing, and measurement of direct-to-consumer campaigns
• Ensure compliance with applicable laws, regulations, and medical-legal-regulatory review processes

Requirements

• Bachelor's degree (BA/BS) or equivalent
• Minimum 5 years healthcare or pharmaceutical industry experience in marketing, sales, or research
• Strategic thinking, innovative mindset, and results orientation
• Cross-functional collaboration and stakeholder influence skills
• Knowledge of healthcare environment, managed care, and regulatory requirements
• Project management, analytical, and problem-solving capabilities
• Digital marketing and omnichannel engagement expertise