Digital Marketing Manager

Our client is seeking a results-driven Digital Marketing Manager to architect and execute digital growth strategy across the Southeast. Reporting to the company’s Founder & CEO, you'll own the strategy and performance of paid advertising channels—driving qualified pipeline, optimizing conversion rates, and scaling digital presence as they expand across Florida and beyond. This is a high-impact role for a data-driven marketer ready to shape a company's digital future. Key Responsibilities Lead the end-to-end digital marketing strategy across diverse performance channels including paid search, professional social networks, and specialized industry platforms. Generate a robust sales pipeline through targeted outreach, retargeting initiatives, and strategic partnerships with sector-specific digital outlets. Build and scale campaigns with a focus on measurable ROI and long-term growth objectives. Implement rigorous testing frameworks to optimize creative assets, audience targeting, and landing page performance. Manage multi-channel budgets to ensure maximum efficiency in customer acquisition costs and lead quality. Analytics, Reporting, & Optimization Design and maintain sophisticated data dashboards to monitor real-time campaign health and forecast future performance trends. Provide strategic insights and reporting to senior management to guide resource allocation and high-level decision-making. Partner with sales leadership to bridge the gap between marketing spend and revenue, analyzing lead-to-close data and sales cycle efficiency. Coordinate with internal teams and external partners to refine the customer journey and maximize conversion touchpoints. Cross-Functional Collaboration & Growth Initiatives Work cross-functionally with sales and operations to ensure high-quality lead handoffs and integrated messaging. Refine automated marketing processes, lead scoring models, and CRM integration to streamline the growth engine. Represent the brand's digital interests through industry-focused content and professional event participation. Keep the organization at the forefront of B2B digital trends and evolving market landscapes. Qualifications 3+ years of professional B2B marketing experience with a proven track record in paid search and social campaign management. Strong analytical mindset with deep experience using standard web analytics tools to drive data-informed decisions. Demonstrated ability to lead integrated campaigns by collaborating with both creative and technical stakeholders. Exceptional project management skills with a proactive, \\"owner\\" mentality. Practical expertise in multivariate testing and quantitative performance analysis. What Makes You Stand Out Experience with Looker Studio for reporting and budget monitoring. Familiarity managing pay-per-lead programs on industry platforms (review sites). Hands-on experience with HubSpot, Shopify, SEMrush, and modern marketing automation stacks. Strong visual design and copywriting skills with a track record of bringing creative campaigns to life. Background in complex B2B sales cycles, multi-stakeholder buying journeys, or commercial furniture/design industry. Competitive base salary with performance-based incentives. Comprehensive health, dental, and vision coverage. Generous paid time off and holiday schedule. Support for ongoing professional development and industry certifications. If you are a performance-driven marketer who excels in high-impact roles and values strategic autonomy, we invite you to apply! #J-18808-Ljbffr