SEO/GEO Specialist

SEO/GEO Specialist

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet and Science Diet. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food. Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life. A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Responsibilities:

• Develop and manage a holistic SEO/GEO strategy for Hill's US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team.
• Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand.
• Work with a cross functional team to educate and influence the same.
• Implement and optimize unified SEO/GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility.
• Performs extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations.
• Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
• Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement.
• Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies.

Required Qualifications:

• Bachelor's Degree in Marketing or related field
• 3+ years of proven experience in digital marketing with hands on optimization and content creation experience

Preferred Qualifications:

• MBA and/or Diplomate degree
• Understanding of agile methodology and process
• Knowledge of social platform best practices
• Subject matter expertise in SEO, paid media, and CRM touchpoints
• Experienced public speaker and/or PR-related skills and training
• Digital literacy pertaining to either the nutrition, commercial, and/or and veterinary space.

Compensation and Benefits

Salary Range $96,800.00 - $137,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. For additional Colgate terms and conditions, please click here.