Content Effectiveness Specialist

: NEIMAN MARCUS GROUP Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor. As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet. Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling. NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few. As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being “All Heart.” NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions. NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners. Qualifications

The Content Effectiveness Specialist will be instrumental in providing insights that inform the development and execution of creative strategies that help drive revenue and customer engagement. To do so, this position will provide data-driven insights that will be used in understanding performance of content throughout the customer journey and across multiple touchpoints. This position will assist in quantifying and qualifying our brand investments across our owned marketing channels.

Key Responsibilities:

• Own Brand Creative Reporting to assess effectiveness, including creation of reports and dashboards, synthesis of take-aways, and action items.

§ Includes but not limited to regular reporting on content performance and analysis across channels (site, email, social); measurement and analysis of 360 plans with cross-channel impact

§ Develop insights and opportunities for customer segments, product category, top brands and/or overall business opportunities using analytical techniques and tools.

§ Create insights that support strategy for Promotions messaging tactics

• Complete baseline reporting on COOP marketing for brand partners, informing insights and case studies

• Effectively communicate and present results and insights to various cross functional partners including senior leadership.

• Experience in deep dive analysis on brand and customer attribute data to produce quality insights that drive business strategies and value

• Analyze what types of Sales Associate content seeding are most effective in driving conversion (Including type of products, categories, verbiage, etc) to maximize sales as well as coop revenue

• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed

• Demonstrated strategic thinker and ability to bring thought leadership and guidance toward the cross functional teams this role partners with

• Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making

• Work cross-functionally to identify areas of intersection

• Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available

• Support Brand Creative Leadership in ad-hoc analysis

Requirements:

• Bachelor's degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Master's degree is a plus.
• 3+ years experience in a Creative or Marketing Insights, Merchant Insights, Customer Insights, or Business Analysis role
• High level of business acumen. Retail industry knowledge a strong plus
• Ability to drive analyses that decompose drivers of business performance across various dimensions: customer segment, product, selling channel, media channel
• Ability to concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
• Proven ability to manage multiple projects simultaneously and work autonomously with minimal supervision
• Exceptional standards for quality and strong attention to detail
• Extensive knowledge of Excel is required
• Experience with Tableau, Adobe Analytics or similar tools

Primary Location : United States of America-Texas-DALLAS-Irving-Remote Dallas Job : Advertising/Marketing/Public Relations Job Posting : Mar 26, 2024, 1:02:16 PM Overtime Status : Exempt Maximum Pay Range $ : 70,000 Minimum Pay Range $ : 60,000