Associate Brand Planning Director

Agency: Omnicom Advertising

Job Function:

Job Subfunction:

Job Description:

Associate Brand Planning Director - EP+Co

EP+Co is looking for an Associate Director of Brand Planning who can move fluidly between intuition and rigor to solve complex marketing problems across numerous brands on our eclectic roster. This individual will collaborate with the client and EP+Co peers directly to guide positioning and messaging strategies, as well as help develop strategic and tactical marketing communications plans. They will also stay invested long after building the creative brief - providing input throughout the creative development process to ensure all client deliverables are “on strategy”.

In this role, you’ll be responsible for using seasoned brand and connections planning techniques, leveraging the latest and most innovative methods for obtaining customer insight. Nothing beats a good idea. And every day we come to work to think up more of them into existence and to fight for them to be brought to life.

Responsibilities

• Works as a fully integrated member of the brand team, with particularly close cooperation and collaboration with account management and creative peers.
• Represents the client’s customers and acts as a brand steward in internal and client meetings.
• Creates inspiring and relevant briefs (from big brand solutions to very niche tactical needs) and provides clear, persuasive briefings to creatives.
• Contributes to the development of integrated communications plans (from annual planning to project-based asks).
• Recommends and implements research that will aid in the consumer insight gathering and strategic process – seeing this process through from determining the appropriate methodology to confidently presenting actionable, relevant findings to internal and client teams.
• Monitors and interprets cultural and social trends relevant to the client’s business to continuously provide insightful implications and conclusions.
• Participates in new business development and pitches in addition to supporting day-to-day client needs and expectations.

Characteristics of Candidate Likely to Succeed in this Role:

• Has innate curiosity and aptitude to learn about any topic that arises in the client’s business (or potential client, in the instance of new business).
• A self-starter who has enough experience to see a project from start to finish with little to moderate supervision, yet always with an open mind to continue learning.
• Is a tactful and sincere collaborator who solicits and welcomes ideas and input from others.
• Has the dedication to go above and beyond to consistently deliver high-quality product and service.
• Comfortable with chaos aka working in a well-intentioned, fast paced (and sometimes unstructured) environment.
• Desires to be part of a creative environment and is excited to not only be part of the creative process, but also client management and building strong client relationships.

Qualifications:

• 5+ years of work experience in strategic planning (can span brand and connections planning), ideally within an ad agency or strategic consultancy
• Past examples of your work demonstrating ability to provide clear and inspiring briefs, presentations, POVs to guide creative and media decisions
• Integrated planning experience across multi-channel campaign executions
• Ability to translate consumer understanding to insight
• Strong communication, influencing and storytelling skills
• Strong strategic thinking and problem-solving skills
• Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.
• Proven ability to build relationships with clients and internal teams
• Minimum of a Bachelors degree, MBA or equivalent business experience preferred.
• Not required, but also great:
  • Past experience leading Hispanic market work
  • Robust data analytics skills

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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