AVP, Market Director (East)

Alternate Locations: Boston, MA (Massachusetts)

  Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance:  is not available for this opportunity.

Requisition #:  76334

The Role at a Glance

We are excited to bring on an  AVP, Market Director (East) to join the Group Protection Sales & Distribution organization. In this role, you must reside in the Greater Boston area, as regular presence in our Boston office is required. This position has oversight responsibility for Massachusetts, New Hampshire, New York, New Jersey, Maine, Connecticut, Rhode Island, and Vermont.

As the AVP, Market Director, you will play a critical leadership role in driving market growth, developing high-performing sales talent, and delivering exceptional client outcomes. You will be responsible for executing market strategy and accelerating sales performance while ensuring alignment and consistent execution across the sales, service, and pod model. In this role, you will translate enterprise and segment priorities into actionable plans, build organizational and sales capability, and foster collaboration across cross-functional teams to achieve growth objectives, enhance the client experience, and drive operational excellence.

This is an opportunity to lead and develop a talented sales organization, shape market strategy, and influence business results while creating an environment where individuals and teams can thrive.

If you're a strategic, people-focused leader who is passionate about developing talent, driving growth, and making a meaningful impact, we'd love to hear from you. Read on to learn more about this exciting opportunity.

What you'll be doing

• Lead, inspire, and develop a high-performing Group Protection sales organization , coaching leaders and sales professionals to reach their full potential while building a strong culture of accountability, collaboration, and results.
• Build the next generation of sales talent and leaders by attracting, developing, and retaining top performers, creating meaningful growth opportunities, and strengthening succession pipelines across the organization.
• Drive market growth and business results by translating strategy into action, optimizing sales performance, and ensuring teams are focused on the opportunities that deliver the greatest impact.
• Partner across the business to deliver exceptional client experiences , working closely with sales, service, underwriting, and operational leaders to create seamless solutions for brokers, employers, and customers.
• Champion innovation, change, and continuous improvement by leveraging market insights, data, and technology to enhance sales effectiveness, improve operational efficiency, and accelerate growth.
• Serve as a strategic leader and trusted business partner , influencing key decisions, aligning teams around shared goals, and shaping the future direction of the market and organization.

What we’re looking for

Must-have experience (Required):

• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's).
• 10+ Years in sales directly related to the specific responsibilities of this position, including 5 years of managerial, supervisory, and/or demonstrated leadership experience including influencing senior management/critical stakeholders.
• Experience in strategic planning/execution.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations.
• Excellent written and verbal communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents.
• Licensing required upon hire.

Nice-to have Experience (Preferred): 

• Group insurance or sales experience.
• Sales acumen.
• Demonstrated leadership and work ethic experience through campus or community involvement.

Travel Requirements

• Up to 50%

Application Deadline

Applications will be accepted through September 11, 2026, and the posting may be taken down early due to applicant volume.

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future. 

What’s in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes

• Leadership development and virtual training opportunities

• PTO/parental leave

• Free financial counseling, health coaching and employee assistance program

• Tuition assistance program

• Work arrangements that work for you

• Effective productivity/technology tools and training

The pay range for this position is $400,000 - $500,000 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. 

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. 

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. 

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Follow us on Facebook , X , LinkedIn , Instagram , and YouTube . For the latest company news, visit our newsroom . 

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at View email address on us.fitly.work if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling View phone number on us.fitly.work.

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