Vice President, Content Strategy & Thought Leadership

• Develop and execute an enterprise-wide content and thought leadership strategy
• Develop and execute an enterprise-wide industry image campaign

• Oversee integrated content across digital, social, video, print, media, and events
• Drive audience growth, engagement, SEO, and digital performance
• Implement omnichannel content planning and amplification strategies

• Lead adoption of AI tools for content creation, personalization, and analytics
• Modernize content workflows, systems, and audience engagement

• Shape public narrative and lead communications during complex or high-profile issues
• Shape industry image in public opinion

• Collaborate cross-functionally to align content strategy and thought leadership with organizational priorities

• Bachelor’s degree in communications, marketing, journalism, or related field
• 10+ years of senior leadership experience in content strategy, communications, or media
• Certified Association Executive (CAE) credential
• Proven success leading integrated, multimedia content strategies
• Exceptional storytelling, writing, and editorial leadership skills
• Strong expertise in digital media, SEO, analytics, and audience engagement
• Experience advising senior executives and leading cross-functional initiatives
• Ability to drive organizational transformation and influence at the executive level

• Experience in associations, nonprofit, housing, real estate, or public policy
• Familiarity with AI-powered content tools and emerging technologies
• Background in thought leadership campaigns, public affairs, or reputation management
• Experience leading multimedia teams (digital, social, video, editorial)

• Influence industry-wide conversations and global thought leadership
• Shape the voice and reputation of a leading international organization
• Lead a transformational content and digital innovation strategy
• Work directly with executive leadership and key stakeholders
• Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe.

CAI is an international membership organization dedicated to advancing excellence in the governance, management, and quality of life of community associations.

With over 50,000 members, CAI has 65 chapters worldwide, including Canada, the Middle East, and South Africa, and relationships with housing leaders in countries around the world. CAI advances excellence in community association living by inspiring professionalism, effective leadership, and responsible citizenship. CAI establishes and promotes high standards, best practices, and state-of-the-art resources and education while also advocating for legislative and policy support.