Digital Marketing Manager

Digital Marketing Manager On-site (with some flexibility) Full-Time A2Z The Agency - Appleton, WI $60,000–$75,000 (based on experience and qualifications) ABOUT THE ROLE A2Z The Agency is looking for a hands‑on Digital Marketing Manager who knows how to build smart campaign strategies, work in the data, and turn insights into meaningful results for clients. This role is for a digital marketer who is ready for more ownership, more client exposure, and more room to shape how campaigns are planned, launched, optimized, and reported. You’ll work across a diverse mix of local, regional, and national clients, bringing variety to the work and real impact to the results. The right person understands how digital campaigns perform, who to target, how to reach them, and how to adjust when results can be stronger. You should be comfortable overseeing campaigns from strategy through execution, including implementation, monitoring, optimization, reporting, and client communication. A2Z uses digital advertising platforms with advanced audience targeting capabilities, including geography, behavior, audience intent, and cross‑channel engagement. Experience with these types of tools is a plus. More importantly, you should understand how to build a smart campaign, monitor performance, and make clear recommendations that improve results. You’ll have autonomy to own campaign performance while being supported by the VP & Creative Director, creative team, project management support, and a collaborative internal team. As the team grows, you’ll also help guide a Marketing Coordinator who will support reporting, QA, coordination, and organic social and content execution. We care about thoughtful strategy, clean execution, and work that clients can trust. If you like asking “How can this perform better?” and then making the changes to get it there, you’ll fit right in. WHAT YOU’LL DO Develop & Guide Campaign Strategies Develop digital marketing and campaign strategies based on client goals, target audiences, budgets, and performance opportunities Recommend channel mix, targeting approaches, messaging considerations, and campaign structure Translate strategy into clear execution plans that can be launched, tracked, optimized, and reported on Oversee Digital Campaign Execution & Performance Oversee campaign setup, launch, monitoring, optimization, and reporting Build and refine target audiences using available client, behavioral, geographic, retargeting, and lookalike audience data Ensure campaigns are built accurately across targeting, budgets, pacing, tracking, creative inputs, conversions, and reporting Work with digital advertising platforms that may include search, social, display, video, location‑based, and cross‑channel targeting tools Monitor performance and recommend adjustments to improve reach, relevance, efficiency, results, and ROI Analyze Results & Communicate Insights Review campaign data to understand what is working, what is not, and why Translate performance data into clear, practical recommendations for clients and internal teams Present updates, share insights, and recommend next steps based on performance Help clients understand how campaign decisions connect to their goals and outcomes Support Integrated Client Work Serve as a key contact for clients on campaign execution, performance, and ongoing marketing initiatives Help ensure paid media, PR, content, and broader marketing efforts are aligned and moving forward Collaborate with the creative team, project management support, and internal leadership to keep campaigns connected and consistent Help Grow the Function Help refine workflows, reporting, QA, and campaign processes as A2Z’s digital work grows As the team grows, help guide and mentor a Marketing Coordinator while reviewing work for accuracy, quality, and alignment with client goals Bring forward ideas and opportunities to strengthen campaign performance and client success What We’re Looking For Experience 3–5 years of experience overseeing digital marketing or digital advertising campaigns, or equivalent hands‑on experience Experience developing campaign strategies based on client goals, audiences, budgets, and performance data Experience implementing, monitoring, optimizing, and reporting on digital campaigns Experience across multiple clients, brands, industries, or business goals preferred Agency experience is a strong plus Experience presenting campaign performance, insights, and recommendations to clients Experience with advanced targeting, location‑based advertising, programmatic, display, video, search, paid social, or similar digital campaign environments is a plus Experience mentoring or guiding junior team members is a plus Skills Strong understanding of digital campaign strategy, setup, optimization, and reporting Ability to identify target audiences and recommend how to reach them effectively Experience analyzing campaign data and turning insights into action Understanding of campaign pacing, budget allocation, creative testing, targeting adjustments, and performance optimization Familiarity with digital advertising channels such as search, social, display, video, or location‑based advertising Experience with Google Analytics, campaign tracking, UTMs, and reporting tools Ability to explain performance clearly and recommend practical next steps Experience with project management tools such as Basecamp, Asana, or similar platforms is a plus What Makes You a Fit You are strategy‑minded, execution‑capable, and performance‑driven You enjoy both planning campaigns and staying close enough to the work to improve them You are curious about audiences, messaging, platforms, and what makes people take action You understand how to make campaigns perform and how to adjust when they are not You are comfortable managing multiple client accounts and timelines at once You communicate clearly and confidently with both internal teams and clients You are proactive, solutions‑focused, and comfortable bringing forward recommendations You take ownership and follow through without needing constant direction You enjoy working in a small, growing agency where your ideas, initiative, and expertise can make a real difference Why A2Z The Agency Real impact: Directly influence campaign performance and client success Strategic ownership: Shape campaign strategies and see them through execution, optimization, and reporting Room to build: Help strengthen the systems, reporting, and campaign processes that support A2Z’s growing digital work Autonomy with support: Own your work while collaborating with leadership, the creative team, project management support, and the broader internal team Variety: Work across industries, clients, goals, and campaign types Client connection: Play an active role in guiding ongoing client marketing efforts Growth opportunity: Help build A2Z’s digital marketing capabilities as the agency grows Team culture: Join a collaborative, creative, and fast‑paced team that cares about doing strong work for clients Benefits: Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibility Details Full‑time (40 hours/week) Appleton, WI, on‑site with some flexibility Monday–Friday, 8:00 AM – 5:00 PM (flexible lunch) Reports to Vice President & Creative Director To Apply Submit your resume and, if available, examples of campaigns, reporting, strategy recommendations, or performance results you’ve helped shape. We’re most interested in how you think, how you approach performance, and how you communicate results. About A2Z The Agency A2Z The Agency is a full‑service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations. Job Type Full‑time Pay $60,000.00 - $75,000.00 per year Benefits Dental insurance Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance Work Location In person #J-18808-Ljbffr