Territory Sales Manager
$80k - $100kColwyn Group
Job Title: Territory Sales Manager – Utility & Industrial Equipment
Location: St. Louis, MO (Covering Eastern Missouri & Southern Illinois)
Setting: Field-Based Outside Sales / Territory Management
Industry: Electrical Distribution, Utility Supply & Industrial Safety
Employment Type: Full-Time
Compensation: $80,000 – $100,000 Base Salary | $115,000 – $145,000+ On-Target Earnings (Uncapped Commission)
Position Overview
We are seeking an energetic, results-driven Territory Sales Manager to manage and grow commercial business across an assigned regional territory covering the Greater St. Louis area, Eastern Missouri, and Southern Illinois.
In this outside sales role, you will champion direct client engagement with electric utility providers, municipal power systems, electric co-ops, and commercial electrical contractors. You will serve as a trusted technical advisor, conducting hands-on product demonstrations, consulting on safety protocols, and driving business development for utility tools, testing hardware, and lineman personal protective equipment (PPE).
Key Responsibilities
Account Growth & Retention: Cultivate long-term commercial relationships with established utility operators, industrial contractors, and municipal power authorities.
New Business Development: Actively hunt, cold-call, and qualify prospective accounts across the territory to build a reliable pipeline and exceed revenue goals.
On-Site Demos & Technical Consulting: Deliver hands-on tool demonstrations, grounding/testing equipment walkthroughs, and safety gear presentations directly at customer field sites, shops, and yards.
Territory Pipeline Management: Track daily calls, pipeline status, client accounts, and performance KPIs within the company CRM.
Proposals & Bidding: Work alongside inside sales and manufacturing partner reps to structure competitive RFP responses, bulk supply bids, and contract pricing.
Regional Travel: Conduct regular local and regional field visits across Eastern Missouri and Southern Illinois.
- Required Experience & Qualifications
- Sales Track Record: 3–5+ years of outside B2B field sales experience, with a proven history of hitting quotas and expanding regional territories.
Industry Focus: Strong background in electrical utility distribution, lineman tools, high-voltage equipment, industrial safety/PPE, or heavy commercial construction products is preferred.
Deal Execution: Demonstrated ability to negotiate contracts, close complex sales cycles, and build rapport with both field technicians and executive purchasing directors.
Travel & Clean Record: Valid driver’s license with a clean driving record and willingness to travel regionally as required by territory accounts.
Education: Bachelor’s or Associate degree in Business, Marketing, or a related technical discipline preferred (equivalent direct industry sales experience fully considered).
Total Rewards & Benefits Package
Base Salary: $80,000 – $100,000 / year (commensurate with industry experience and book of business).
Incentive Compensation: Uncapped commission and performance bonus structure bringing estimated first-year On-Target Earnings (OTE) to $115,000 – $145,000+.
Vehicle & Travel: Fully covered company vehicle (or generous vehicle allowance), company fuel card, and full travel expense reimbursement.
Health & Wellness: Comprehensive Medical, Dental, and Vision insurance plans.
Retirement: 401(k) retirement savings plan with company matching.
Time Off: Generous Paid Time Off (PTO), paid sick days, and company holidays.
Mobile Office: Company laptop, cell phone stipend, and digital sales tools.
$750 per month
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