Senior Manager, Planning

Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs
What We Stand For and Where You'll Come In

As the Senior Manager of Planning, you will lead the evolution of our forecasting function-owning the strategy, systems, and execution required to deliver accurate, scalable, and automated forecasts. You'll transform demand planning from manual, spreadsheet-based processes into a data- and AI-driven capability using advanced analytics and modern data tools.
You will synthesize key demand drivers (subscriber behavior, pricing, promotions, seasonality) into actionable insights that inform inventory, production, and financial decisions. Partnering closely with Growth, Finance, Operations, and Data Science (DSI), you'll build integrated, system-driven planning processes aligned to business goals.

We're looking for a highly analytical, systems-oriented leader who can both build and operate-driving automation, improving forecasting accuracy, and unlocking new insights through data and AI. You'll lead a high-impact team and play a key role in shaping the future of planning. This role reports to the Director of Planning & Analytics.

One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.
How You'll Make An Impact

• Lead and develop the Planning team (2 direct reports), setting priorities, elevating capabilities, and driving a high-performance, data-driven culture.
• Own end-to-end demand forecasting, transitioning from manual (Excel/Google Sheets) processes to automated, system-driven forecasts powered by data pipelines and advanced analytics.
• Partner closely with DSI to replace spreadsheet-based workflows (Excel/Google Sheets) with backend systems. Build and scale forecasting tools, models, and dashboards in BigQuery, Sigma, and Hex.
• Design and continuously improve forecasting methodologies by incorporating advanced analytics, AI, and key business drivers (pricing, promos, subscriber behavior, seasonality).
• Lead scenario planning and demand simulations (e.g., launches, pricing, merchandising), quantifying risk and guiding cross-functional decisions across Growth, Finance, and Operations.
• Establish and operationalize core demand and inventory data models, with clear ownership of KPIs (forecast accuracy, attainment, WOH, inventory turns, service levels).
• Collaborate with Finance on forecasting inputs, budget alignment, and variance analysis (COGS, mix, demand drivers) to improve predictability.
• Act as a data and AI leader-identifying inefficiencies, mitigating risks through early signal detection, and delivering forward-looking insights to support S&OP/IBP.

We're Excited About You Because

• 7+ years of experience in strategic planning, operations management, or related roles, with a focus on direct-to-consumer operations.
• You have a strong analytical and technical skillset, with a track record of translating data into automated, system-driven decisions and measurable business impact; you are proficient in SQL and comfortable working in modern data environments (e.g., BigQuery, Sigma, Hex, Looker).
• You have experience partnering with Data Science / Analytics teams to build data pipelines, productionize models, and replace manual (Excel/Google Sheets) workflows with scalable systems.
• You have demonstrated experience applying advanced analytics and AI/ML approaches to improve forecasting, demand planning, and decision-making.
• You have clear, confident and persuasive verbal & written communication skills when working with a diverse group of cross-stakeholders
• You have proven ability to lead initiatives end-to-end-from problem definition and data exploration to building automated solutions and driving adoption.
• You are a data-driven problem solver with a bias toward automation, proactively identifying inefficiencies and implementing scalable, tech-enabled solutions.
• You are adaptable and resilient in a dynamic and rapidly evolving business environment.
• You have experience managing a team of at least two direct reports, and care deeply about coaching, development, and fostering a high performing, collaborative team culture.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.
Our Belonging Philosophy:

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives - leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: "Everyone's welcome at the dog park." No matter your background, identity, or role, there's space for you here. There's no one way to show up at the dog park- just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.


We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we're listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.
A Few of Our Best Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io.
We're Here to Help

We're happy to answer any questions you may have about the position or our hiring process - please reach out at View email address on click.appcast.io.

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

NYC Pay Range

$155,000-$160,000 USD