Martech Enablement Operations Lead

Company Description At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best‑in‑class customer experience. Be a part of the team that will make this vision a reality… designing and building a world class fiber network and creating a customer experience second to none. Check us out on the web! Job Description We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end‑to‑end owner of our marketing technology ecosystem and customer communications tech stack, leading the design, execution, and continuous optimization of CRM marketing programs. You will drive the orchestration of customer engagement experiences, ensuring seamless delivery across platforms such as Salesforce Marketing Cloud and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high‑impact customer experiences. Impact Own and lead end‑to‑end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retention Architect and optimize cross‑channel customer journeys that deliver best‑in‑class, data‑driven experiences Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes Drive roadmap and prioritization of Martech initiatives, tools, and capabilities to enhance speed, scalability, and long‑term platform health and business goals Lead deep‑dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governance Make, guide, and enforce key architectural and operational decisions (e.g., real‑time vs. batch, triggered vs. scheduled, dynamic vs. static content strategies) Oversee and ensure excellence in campaign execution, including automation design, testing frameworks, data flows, and performance monitoring Establish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale Influence cross‑functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes Qualifications You will thrive in this role if you: Have 8+ years of hands‑on Salesforce Marketing Cloud experience (development and administration) with a strong grasp of platform capabilities and limitations Bring a strategic mindset with the ability to translate business goals into scalable Martech solutions Demonstrate strong leadership and ownership, with experience driving initiatives across cross‑functional teams Are highly effective at prioritization, planning, and delegation across multiple concurrent workstreams Have a proven track record of delivering measurable outcomes, balancing long‑term vision with near‑term execution Possess excellent communication skills, enabling you to influence stakeholders across technical and non‑technical audiences Thrive in a fast‑paced, evolving environment and can adapt quickly while maintaining high standards A plus if you have: Experience in the telecommunications industry or related fields Marketing Cloud Certification strongly preferred Bachelor's Degree in Business Administration, Marketing or related field Language Skills Required: English Physical Demands Work is primarily sedentary, performed indoors from a home or company office environment. The role requires regular use of a computer, telephone, and other standard office productivity equipment. Occasional travel may be required for vendor meetings, industry conferences, or internal team events (estimated up to 10% of time). Standard business hours apply, with occasional evening or weekend availability required during peak campaign periods or critical launches. Additional Information Why Join Us? We aspire to contemporary ways of working. Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End – East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field‑based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be. We offer competitive compensation and comprehensive benefits. Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401(k) plan with company match and a host of voluntary benefits. Inclusion and belonging are at the center of our grounding belief in Being Real. When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high‑quality internet because we believe doing so promotes equity in the communities we serve. Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability or veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact View email address on click.appcast.io to initiate the accommodations process. For all applicants, please take a moment to review our Privacy Notices: Brightspeed's Privacy Notice for California Residents Brightspeed's Privacy Notice #J-18808-Ljbffr