Consumer Loyalty Program Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.Job Description:At Regions, the Consumer Loyalty Program Manager designs and executes loyalty strategies that deepen relationships, enhance customer experience, and drive engagement across our financial services offerings. This role champions customer-centric initiatives, leveraging data and technology to deliver personalized, impactful programs aligned with Regions’ mission to make life better.Primary ResponsibilitiesDevelops and implements a loyalty program strategy that reflects Regions’ values and strengthens customer retentionIdentifies innovative opportunities to differentiate Regions’ loyalty offerings in the marketplaceEnsures loyalty initiatives enhance the overall customer experience and aligns with Regions’ brand promiseOversees customer communication strategies for program launches, updates, and engagement campaignsCollaborates with analytics and technology teams to leverage data for personalization and program optimizationUnderstands how technology platforms support loyalty programs and ensures seamless integrationPartners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiencesBuilds strong relationships across internal and external stakeholders to ensure program successDefines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvementManages budgets and resources effectively to deliver on strategic objectivesThis position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.This position is incentive eligible.This is a single incumbent position.RequirementsBachelor’s degree in a related fieldTwelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product managementPreferencesCertification in Agile Product Management or Pragmatic Marketing modelEntrepreneurial mindset with a focus on innovation and customer-centricityExperience with financial P&L management and/or proforma level product P&L development and managementExperience with the financial treatment of loyalty programs and accrualsExperience with omni-channel marketing and personalization strategiesFamiliarity with regulatory requirements in financial servicesKnowledge of consumer bank relationship lifecycle management and product specific retention and growth driversProven track record of leading large-scale, customer-focused initiativesSkills and CompetenciesAbility to inspire and lead cross-functional teams in a fast-paced environmentAbility to lead by influence and oversee high performing cross functional teamsAbility to understand financial implications of key performance drivers across a consumer bank – profitability, relationship depth, deposit aggregation, top of wallet status, etc.Advanced data analysis skills with advanced modeling experience in the field of loyalty programsExceptional verbal and written communication skillsStrong collaboration and stakeholder management abilitiesStrong product management skillsUnderstanding of data analytics, technology platforms, and digital marketingPosition TypeFull timeCompensation DetailsPay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.Job Range Target:Minimum:$162,288.00 USDMedian:$229,760.00 USDIncentive Pay Plans:Opportunity to participate in the Long Term Incentive Plan.Benefits InformationRegions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.Paid Vacation/Sick Time401K with Company MatchMedical, Dental and Vision BenefitsDisability BenefitsHealth Savings AccountFlexible Spending AccountLife InsuranceParental LeaveEmployee Assistance ProgramAssociate Volunteer ProgramPlease note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.Location DetailsRegions CenterLocation:Birmingham, AlabamaEqual Opportunity Employer/including Disabled/VeteransJob applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.SummaryLocation: Birmingham, AL - Regions Center; Charlotte, NC - Charlotte Uptown Branch; Atlanta, GA - Regions Plaza OfficeType: Full time