Affiliate Performance Manager

ABOUT THE ROLE

1st Phorm is hiring an Affiliate Performance Manager to coach, develop, and scale a portfolio of independent affiliates who drive direct-to-consumer (DTC) revenue through social media, content platforms, email newsletters, personal networks, and in-person relationships.

This role is designed for experienced affiliate or partner managers who know how to:

• Coach people, not just manage links
• Build repeatable promotion systems
• Drive consistent sales performance across multiple channels

Our affiliate ecosystem (internally called the Legionnaire Program) is the backbone of our growth. Your responsibility is to help affiliates perform at a higher level - strategically, consistently, and sustainably - while scaling revenue for the brand.

You do not need experience in the supplement or fitness industry. You do need a proven track record of coaching affiliates, ambassadors, creators, or partners to generate measurable sales.

WHAT YOU'LL DO

As an Affiliate Performance Manager, you will manage a portfolio of affiliates (your "silo") and be accountable for their engagement, retention, and revenue growth.

Core Responsibilities

• Coach affiliates through 1:1 calls (phone/video), group trainings, and ongoing daily communication
• Develop affiliate skillsets across:
  • Organic social media promotion
  • Personal brand development and storytelling
  • In-person and relationship-based selling
  • Website/blog and email newsletter monetization
  • Sales psychology, consistency, and execution
• Onboard and train new affiliates into proven systems and expectations
• Set and manage monthly performance goals tied to DTC revenue
• Track activity, performance, and retention
• Maintain detailed documentation for every coaching interaction
• Identify growth blockers and provide actionable solutions
• Collaborate with leadership to improve and scale affiliate systems
• Lead by example by building your own personal brand and demonstrating best practices
• Assist with recruiting, events, and brand activations
• Travel for events and recruiting trips a minimum of 6 weekends per year (with optional additional travel if desired)

WHAT SUCCESS LOOKS LIKE

• Affiliates in your portfolio are active, engaged, and consistently producing
• Revenue goals are met or exceeded
• Affiliates understand how to sell - not just what to promote
• You are viewed as a trusted coach and accountability partner
• Systems and processes improve as a result of your experience and feedback

WHAT WE'RE LOOKING FOR

This is not an entry-level role.

We are looking for someone who has already coached affiliates or partners successfully and wants to do it at a higher level.

REQUIRED QUALIFICATIONS

• 3+ years of experience in affiliate marketing, partner marketing, creator management, or performance-based sales
• Proven experience coaching affiliates, ambassadors, creators, or partners to drive revenue
• Deep understanding of monetization through:
  • Social media platforms
  • Content sites and blogs
  • Email newsletters
  • Personal and in-person relationships
• Strong communication skills across phone, video, text, and written formats
• Comfortable holding others accountable while genuinely caring about their success
• Highly organized, disciplined, and performance-driven
• Willingness to work fully in-office at 1st Phorm Headquarters in St. Louis

NICE TO HAVE (NOT REQUIRED)

• Experience managing large affiliate or ambassador portfolios
• Experience with HubSpot or similar CRM tools
• Experience scaling ambassador, creator, or partner programs
• Consumer brand or DTC experience
• Lives a fit, active lifestyle and values health, wellness, and personal discipline
  • We don't expect perfection, but we do believe in leading by example
  • This role works closely with a fitness-focused community, and personal alignment with health and wellness matters

WHY 1ST PHORM

• Industry-leading brand with a loyal, mission-driven community
• One of the most established and performance-driven affiliate ecosystems in DTC
• Clear expectations, strong leadership, and high standards
• Opportunity to directly impact people's income, confidence, and personal growth
• Competitive compensation with uncapped upside based on performance
• Access to events, leadership development, and long-term growth opportunities

OUR CULTURE

1st Phorm operates with high standards, accountability, and genuine care for people. This role is for someone who:

• Takes ownership
• Values discipline and consistency
• Leads with integrity
• Wants to build something long-term, not just manage numbers

BENEFITS

• Health, Dental & Vision Insurance
• 401(k)
• Paid Time Off
• Employee Discount
• Additional Benefits
• Fun & Positive Community of Great People State of the Art 180,000 sq ft Headquarters
• On-Site World Class Gym with Premium Amenities Full Regulation Basketball Court
• Awesome Company Events -Summer Smash, Fall Fest, Cardinals Games, Awards Banquet, Charitable Events & More
• Personal Development & Educational Resources