Marketing Coordinator

Responsibilities Plan, create, and publish content updates across 7+ websites to keep messaging seasonally relevant, accurate, and optimized for the customer experience Manage product listings, landing pages, banners, and promotional content to support campaigns and seasonal initiatives Monitor competitor websites regularly, tracking promotions, pricing, content changes, and UX trends to ensure Artemax remains competitive Troubleshoot site and order issues in partnership with Production, Customer Service, and IT, escalating and resolving problems in a timely manner Oversee the customer review program, monitoring and responding to feedback across platforms to protect and enhance brand reputation Build and maintain regular reporting on website KPIs including traffic, conversion rate, average order value, bounce rate, and revenue, using GA4 and other reporting tools Use behavior analytics tools such as HotJar and GA4 to identify friction points and drop‑off areas within the customer journey, translating findings into actionable recommendations Support ongoing A/B and multivariate testing initiatives for site content, copy, and page layouts, documenting results and sharing insights with stakeholders Present monthly digital performance summaries to the marketing team, highlighting trends, wins, and areas for improvement Execute day-to-day SEO tasks including keyword research, on-page optimization, meta tag management, internal linking, and technical SEO audits across all websites Partner with 3rd party to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture Requirements Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) 1–3 years of experience in digital marketing, e‑commerce, or a related field Hands‑on experience with a CMS such as Shopify, WordPress, or similar platform required Working knowledge of GA4 or similar analytics platforms; experience building dashboards or reports is a plus Self‑starter who can manage multiple priorities simultaneously, meet deadlines, and work independently with minimal supervision Strong organizational and project management skills, with the ability to thrive in a fast‑paced, multi‑site e‑commerce environment Excellent written and verbal communication skills; comfortable collaborating with cross‑functional teams including IT, Customer Service, and Production Basic familiarity with SEO tools such as Google Search Console, SEMrush, or Moz is a plus Strong attention to detail and a commitment to accuracy in content publishing, data reporting, and brand consistency Experience with email marketing platforms (Klaviyo, Mailchimp, or similar) is a plus. #J-18808-Ljbffr