SEO/GEO Manager, News + Lifestyle

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

This role will partner closely with our Editorial and Product teams to optimize content performance across new and lifestyle, while helping to evolve strategies for emerging search behaviors, including Generative Engine Optimization (GEO). The ideal candidate combines strong analytical skills with editorial instincts and is excited to work at the intersection of content, search, and audience growth.

This role reports to the Director of Search and is based in New York City.

Responsibilities:

• Execute SEO and GEO strategy across the TODAY.com and NBCNews.com content portfolio, with a focus on news and lifestyle.
• Partner with editors to integrate SEO best practices into daily publishing workflows, from ideation through post-publication optimization
• Lead the development and execution of forward-looking strategies
• Optimize on-page elements at scale, including headlines, metadata, and internal linking structures
• Analyze performance trends and identify opportunities for growth across both traditional search and emerging AI-driven discovery surfaces
• Collaborate with Digital Analytics to surface insights and inform content decisions
• Prepare materials for editorial meetings, including agendas, performance readouts, and follow-ups
• Serve as a strategic partner to editorial stakeholders, ensuring SEO/GEO initiatives are prioritized and effectively executed
• Support and mentor Sr. Analyst, contributing to overall team development

Qualifications

• 5+ years of experience in SEO, ideally within a media, publishing, or content-driven environment
• Hands-on experience executing SEO strategies, including keyword research, on-page optimization, and performance analysis
• Familiarity with analytics platforms such as Adobe Analytics or similar tools
• Experience with technical SEO, with usage on tools such as Google Search Console, SEMrush, Botify
• Understanding of how search performance connects to business outcomes (traffic, engagement, revenue, affiliate performance)
• Working knowledge or interest in Generative Engine Optimization (GEO) and how AI-driven search impacts content discovery

Desired Characteristics:

• Ability to combine strong analytical skills with editorial instincts and clearly translate search strategies into actionable guidance for journalists
• Strong content strategy mindset, with experience supporting both news and lifestyle, content
• Editorial sensibility and ability to collaborate effectively with journalists and editors
• Curiosity about evolving search trends, including AI-driven experiences and zero-click environments
• Ability to manage multiple priorities, balancing daily execution with longer-term strategic initiatives
• Strong communication skills, with the ability to translate data into clear, actionable insights
• Collaborative, proactive, and detail-oriented approach to problem-solving

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $115,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.