Principal Product Manager - Journey & Orchestration

Principal Product Manager, Journey & Orchestration You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self‑serve usability, multi‑channel orchestration, AI engagement, agentic workflows, and enterprise‑grade reliability. This Principal Product Manager role owns journey and orchestration, how customer engagement is designed, sequenced, and activated over time. You will shape the journey builder, lifecycle logic, and cross‑channel orchestration experiences that connect audience, content, and delivery into cohesive engagement flows. Key Responsibilities Product vision & orchestration Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform. Own the journey builder, lifecycle logic, and cross‑channel orchestration workflows for email, SMS, push, and emerging channels. Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality. Define platform patterns that integrate orchestration with audience, content, and delivery capabilities. Simulation, trust & simplification Drive simulation, preview, and validation experiences that help teams test journeys before activation. Simplify orchestration workflows through automation, templates, unified flows, and self‑serve guidance. Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high‑volume environment. AI & agentic orchestration Define product direction for AI‑assisted and agentic orchestration, including goal‑based engagement design, intelligent recommendations, and workflow automation. Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences. Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership. Leadership & partnership Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners. Define KPIs for orchestration performance and workflow efficiency. Influence senior stakeholders and represent orchestration in portfolio planning. Mentor product managers and contribute to product practice within the team. This role does not own audience data, content creation, or delivery execution, but ensures orchestration integrates effectively across the engagement stack. What Success Looks Like in Year One Journey and orchestration workflows are simpler, faster, and less dependent on operational support. Simulation and validation capabilities help teams launch journeys with greater confidence. Cross‑channel orchestration advances in partnership with content and delivery product teams. Clear phased direction established for AI‑assisted and agentic orchestration. Roadmap tied to measurable gains in launch velocity, journey performance, and engagement effectiveness. Qualifications Required Qualifications 8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement. Experience delivering complex workflow or orchestration products at enterprise scale. Strong understanding of journey design, lifecycle logic, and marketing operations. Demonstrated ability to simplify and automate complex product workflows. Strong strategic thinking, stakeholder management, and executive communication skills. Experience defining KPIs and using data to inform product decisions. Bachelor’s degree or equivalent practical experience. Preferred Qualifications Experience with customer engagement or marketing automation platforms. Familiarity with cross‑channel orchestration or lifecycle marketing. Experience with AI‑assisted workflows, goal‑based design, or agentic automation. Exposure to regulated industries or legacy platform modernization. Annual Salary Annual salary range: $146,575.00 – $229,600.00. Location & Working Hours Hybrid position requiring on‑site presence 2–3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD. Legal & Diversity GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Companies provide a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. We reasonably accommodate qualified individuals with disabilities to enable them to perform the essential functions of the job, unless the accommodation would impose an undue hardship on the company. #J-18808-Ljbffr Government Employees Insurance Company