Marketing Analyst III - Customer Insights (Qualitative)

Title: Marketing Analyst III - Customer Insights (Qualitative) (Contract)

Location: Cupertino, CA (Hybrid)

Pay Rate: $59- $63/HR

Duration: 12-month assignment

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Summary:

We are seeking a highly analytical and insight-driven Marketing Analyst to support customer insights initiatives through qualitative research and analysis. In this role, you will focus on transforming open-ended customer feedback into actionable insights that inform business decisions and enhance customer experience.

You will work within a fast-paced, collaborative environment, leveraging qualitative methodologies and text analytics tools to uncover themes, sentiment, and opportunities. The ideal candidate is a strong storyteller who can translate complex, unstructured data into meaningful narratives that drive impact.

What You'll Do:
• Analyze open-ended customer feedback, survey verbatims, and quantitative data to identify key themes and insights
• Apply comment coding, thematic analysis, and sentiment analysis methodologies
• Use qualitative analysis tools and text analytics platforms to uncover trends and customer pain points
• Synthesize qualitative and quantitative data to provide a holistic view of customer experience
• Transform large volumes of unstructured data into clear, compelling narratives for stakeholders
• Develop presentations and communications tailored to diverse audiences, including leadership and frontline teams
• Present insights and recommendations through reports, meetings, and presentations
• Support custom research projects and ongoing customer experience initiatives

What You Bring:
• 3-5 years of experience in qualitative research, customer experience (CX), text analytics, or related fields
• Strong experience with comment coding, thematic analysis, and sentiment analysis
• Hands-on experience with text analytics tools (e.g., Medallia, Qualtrics Text iQ, Clarabridge, or similar)
• Solid understanding of qualitative research methods and survey design
• Ability to translate complex qualitative data into clear, actionable insights
• Experience working in ambiguous environments and structuring open-ended problems
• Strong project management and time management skills
• Excellent written, verbal, and presentation skills

Bonus Points If You Have:
• Familiarity with NLP concepts or text analysis using Python or R
• Experience analyzing multilingual or global datasets
• Background in retail, technology, or customer experience analytics
• Advanced Excel skills for qualitative data organization and analysis

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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