Performance Marketing Manager

KOHO Performance Team Role

The Performance team is the engine powering KOHO's user acquisition across Canada. With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking.

Each team member owns a key piece of the growth ecosystem and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth.

You'll own a significant share of KOHO's paid media budget across both proven and emerging channels. That means scaling what works, building what doesn't exist yet, and being comfortable with the ambiguity that comes with both. You're not waiting for a playbook - you're writing it.

With at least 5 years of experience (ideally in high-growth startups), you're looking to bring deep channel expertise and a builder's mindset to a product company that values curiosity, speed, and real impact.

Key Responsibilities

• Design, manage, and scale user acquisition campaigns across paid media - including Meta, TikTok, Applovin, CTV, and programmatic channels.
• Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear measurement frameworks.
• Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization. You're not just using tools - you're assembling them into systems.
• Formulate and execute acquisition strategies that optimize for CAC and maximize LTV, with emphasis on subscription conversion and retention-driven growth.
• Continuously test creative (copy + visuals) through structured experiments. Brief the internal design team directly, and iterate based on performance data and audience behaviour.
• Maintain performance reporting dashboards. Present insights across KPIs including CPA, ROAS, conversion rates, retention, and LTV.
• Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modelling.
• Identify and pilot emerging platforms and inventory sources. Be the team's first mover on what's next.

What You'll Need

• 5+ years of experience in performance marketing, ideally within high-growth startups.
• Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads.
• Hands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels.
• Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization. Experience with MMPs (Singular) is a plus.
• Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation.
• A builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possible. Prompt engineering, workflow automation, creative tooling, and beyond.
• Comfort working directly with creative and design teams to brief, test, and iterate on ad concepts. Hands on experience with Claude Cowork and/or Claude Code is a plus.
• Mobile app growth experience is highly desirable; fluency in French is a major plus.

What the Role Isn't

This isn't a plug-and-play media buying role. If you want a stable of mature channels and a fixed playbook, this won't be the right fit. You'll be building new muscle for the team - particularly in mid-funnel and AI-driven experimentation - while also running the channels that already drive growth.

The budgeted salary range for this role is $115,000 - $130,000 CAD / year.

At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.