Senior Director, Product Marketing

Own the end-to-end GTM strategy for the Headless 360 platform Define and lead quarterly by-segment and by-OU GTM plays Develop a clear Headless 360 platform competitive differentiation and value messaging Align Headless 360 platform GTM priorities with top global campaigns Equip sellers and partners with the assets needed to win opportunities Own monthly and quarterly measurement of GTM program success Build and run global enablement programs for the entire sales organization Develop and deliver enablement content tailored by segment, industry, and buyer persona Partner closely with Sales leadership and establish a clear operating cadence Champion a solution-selling motion across the Headless 360 platform GTM Develop deal-winning narratives, discovery question guides, and ROI frameworks Lead by example as a marketing maker—leveraging AI tooling to increase content output Partner with executives on strategic leadership communications Lead, coach, and develop a high-performing GTM PMM team Foster a culture of clarity, speed, accountability, and inclusion Serve as the connective tissue across Salesforce's GTM marketing organization Requirements 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles Demonstrated expertise in solution-selling methodologies Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred Strong background in security, trust, governance, and compliance Proven track record building global enablement programs at scale Experience leveraging AI tools and automation Exceptional communication, storytelling, and executive presentation skills Bachelor's degree required; MBA or equivalent experience a plus ATS Optimization Keywords Hard Skills Product Marketing GTM Strategy Sales Enablement Competitive Differentiation ROI Framework Development Headless Architecture API-First Products Security Compliance Governance Trust Soft Skills Exceptional Communication Storytelling Coaching Team Development Cultural Inclusion Certifications & Qualifications Bachelor's Degree MBA or Equivalent Experience #J-18808-Ljbffr Jobtailor