Campaign Marketing Manager

Campaign Marketing Manager

The Campaign Marketing Manager plays a critical role in bringing GOVX's promotional strategy to life through integrated, high-performing campaigns that drive member traffic, engagement, orders, and revenue.

This role owns promotional campaigns from planning through execution, reporting, and optimization across email, SMS, organic channels, and GOVX.com. Working within GOVX's broader promotional strategy, the Campaign Marketing Manager leads the development of the promotional campaign calendar, strategic selection of campaign themes, and the content, audience, merchandising, and channel strategies that bring each campaign to life.

The Campaign Marketing Manager serves as the central owner of the promotional campaign process, partnering cross-functionally with Creative, Partner Management, Digital Merchandising, Product, Finance, and other key stakeholders to ensure campaigns are strategically aligned, operationally sound, and executed effectively.

The ideal candidate combines strategic thinking with strong operational discipline and analytical decision-making. This person is equally comfortable developing a campaign strategy, leading a team, driving cross-functional execution, analyzing results, and turning performance insights into recommendations that continuously improve future campaigns.

Key Responsibilities

Campaign Strategy & Calendar Ownership

• Own the development of the promotional campaign calendar and strategic selection of campaign themes, maintaining a forward-looking plan aligning with higher-level promotional strategy and business priorities.

• Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans.

• Balance member relevance, traffic and order goals, Marketing Services commitments, and partner opportunities when developing campaign plans.

• Own the campaign planning cadence, leading structured stakeholder meetings that drive alignment, decisions, and clear action items with assigned owners and deadlines.

Integrated Campaign Planning & Execution

• Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms.

• Develop the content strategy, audience strategy, send cadence, merchandising approach, channel mix, and promotional sequence for campaigns.

• Own the development of campaign and creative briefs, translating campaign objectives into clear strategic direction for messaging, creative, offers, audiences, merchandising, and the overall member experience.

• Partner with Creative and cross-functional teams to bring campaign concepts to market, ensuring messaging, creative, offers, landing pages, and channel execution work together as one cohesive member experience.

• Drive campaign execution from briefing through launch, managing timelines, dependencies, approvals, stakeholder alignment, and launch readiness.

• Continuously improve campaign processes to increase efficiency, clarity, and accountability.

Promotional, Merchandising & Partner Strategy

• Develop promotional offer and incentive recommendations that balance member engagement with budget and margin requirements.

• Lead campaign merchandising across email, landing pages, collection pages, homepage placements, and other GOVX.com modules.

• Partner with Finance, Accounting, and internal stakeholders to ensure promotional mechanics, codes, credits, and pricing changes are approved and executed accurately.

• Optimize the member journey from marketing communication through the onsite shopping experience.

• Integrate Marketing Services commitments and priority brands into promotional campaigns while maintaining a cohesive and relevant member experience.

• Coordinate paid creative needs, messaging, landing pages, offers, and timing with the overall campaign strategy.

Analytics, Optimization & Innovation

• Establish campaign KPIs and measure performance across traffic, engagement, conversion, orders, revenue, and other relevant business metrics.

• Own campaign reporting and translate performance results into clear insights, learnings, and recommendations.

• Develop testing strategies across content, creative, audiences, cadence, merchandising, and promotional offers.

• Use historical performance and campaign learnings to continuously improve future campaign strategy.

• Leverage AI and emerging marketing tools to improve campaign planning, personalization, reporting, and execution efficiency.

• Identify opportunities to simplify workflows, reduce manual work, and create more scalable campaign processes.

Team & Cross-Functional Leadership

• Lead and develop one Specialist and Coordinator, establishing clear expectations for execution, accuracy, deadlines, and ownership.

• Delegate execution effectively while maintaining accountability for overall campaign strategy and results.

• Develop team members to independently own increasingly complex campaign responsibilities.

• Lead cross-functional collaboration across campaign stakeholders, maintaining clear ownership, timelines, and accountability.

• Provide strategic direction for Jira, Creative, website, paid media, and other campaign requests while leveraging the Specialist and Coordinator for execution.

Key Interfaces

• Partner Management & Partner Success

• Creative

• Digital Merchandising

• Product & Web Development

• Finance & Accounting

• Data & Analytics