Sr. Customer Retail Manager - Lunds & Byerlys

Job Description At Kraft Heinz, our Sales team is committed to being the Most Indispensable Partner to our Customers. We are seeking a highly driven Senior Customer Retail Manager (Sr. CRM) to lead the Lunds & Byerlys business and serve as the primary field-based representative for Kraft Heinz within this strategic regional account. This role goes beyond traditional retail execution. The Sr. CRM will be responsible for leading customer relationships, driving business growth, recovering distribution opportunities, improving execution, and serving as a trusted advisor to both the customer and internal teams. The successful candidate will combine strong selling skills, analytical capabilities, category knowledge, and relationship-building expertise to deliver profitable growth across the Kraft Heinz portfolio. Essential Functions & Responsibilities Customer Leadership & Business Development Own and develop relationships with Lunds & Byerlys buyers, category managers, merchandising teams, and store leadership. Serve as the day-to-day face of Kraft Heinz with responsibility for strengthening customer partnerships and identifying growth opportunities. Lead customer business reviews, assortment discussions, distribution opportunities, and promotional planning conversations. Influence customer decision-making through data, insights, and category expertise. Business Growth & Recovery Develop and execute account-specific growth strategies focused on improving sales, distribution, share, and profitability. Identify opportunities to recover lost distribution, close voids, improve shelf placement, and secure incremental merchandising support. Drive innovation launches, assortment expansion, and promotional effectiveness. Proactively identify risks and develop action plans to improve business performance. Retail Execution Excellence Ensure execution of customer agreements, promotions, displays, and merchandising programs. Partner closely with agency teams to deliver best-in-class retail execution. Conduct regular store visits to evaluate performance, identify opportunities, and validate execution standards. Monitor pricing, shelf conditions, competitive activity, and category trends. Strategic Collaboration Partner with account management, category leadership, revenue management, shopper marketing, supply chain, and sales leadership to develop customer solutions. Provide customer insights and marketplace feedback to influence business decisions. Champion customer needs internally while balancing Kraft Heinz business objectives. Expected Experience & Required Skills Experience working with grocery retailers or regional chains. Experience managing underperforming or turnaround businesses. Category management or assortment planning experience. Experience utilizing Circana, Nielsen, retailer POS, or syndicated data. Previous field sales, retail execution, or customer headquarters experience. Knowledge of merchandising, shelf strategy, and retail operations. Due to customer connectivity requirements, this position must be based in the Minneapolis, MN area. Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $77,800.00 - $97,300.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Minneapolis Sales Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact View email address on click.appcast.io for assistance. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.