Manager of 3P Event Marketing

Responsibilities Own and scale Ramp’s Field & Events team’s third‑party events channel. Set the strategic direction for the program, build and lead a high‑performing team, and drive measurable pipeline and revenue impact across new industries, verticals, and markets. Operate as a key voice on how Ramp shows up in the market, partnering directly with Sales, Finance, and Marketing leadership to shape our events investment strategy. Set the program‑level investment strategy and operating framework across all event surfaces, connecting individual channel strategies to Ramp’s broader GTM priorities. Build, lead, and develop a team of event marketers; set clear expectations, develop talent, and create the operating model that lets the team execute at scale. Own the cross‑portfolio view – standards, prioritization criteria, and operating model – that enables individual event surfaces to execute with consistency and efficiency. Identify and expand into new industries, customer segments, and geographies that align with Ramp’s growth strategy. Own aggregate pipeline goals for the third‑party events program; partner with surface leads to set targets, track performance, and surface cross‑program learnings. Own total program budget and allocation across surfaces; partner with Finance on planning, forecasting, and making the case for resource investment. Build the systems, reporting infrastructure, and operating rhythms that allow the program to scale efficiently without breaking. Bring a forward‑looking perspective on AI and automation – identifying and implementing tools or workflows that improve team efficiency, event targeting, and decision‑making. Represent Ramp externally at key industry events; serve as an organizational thought partner on events as a growth channel. Qualifications Proven track record driving significant, measurable pipeline and revenue impact through events programs at scale. Deep experience owning large third‑party event portfolios end‑to‑end – strategy, execution, and performance measurement. Strong financial acumen – experience owning large budgets, building business cases, and tying spend to outcomes. Systems thinker: you build processes and infrastructure that outlast any single event. Executive‑level stakeholder management skills; comfortable influencing and aligning with Sales, Finance, and Marketing leadership. 8+ years of experience in event marketing, field marketing, or demand generation at a B2B company. Excellent judgment in ambiguous, fast‑moving environments. Experience building and leading teams; you know how to hire, develop, and retain strong people. Experience at a high‑growth B2B SaaS or fintech company. Experience launching events strategy in new verticals, industries, or geographies. Experience building event programs targeting mid‑market and enterprise customers. Demonstrated use of AI or automation to improve event marketing workflows or outcomes. Benefits Comprehensive medical, dental, and vision insurance One Medical Membership 401(k) including an employer match Unlimited PTO Monthly wellness stipend Parental leave Pet Insurance WFH stipend Relocation support to move to NYC #J-18808-Ljbffr Ramp