Senior Copywriter
Insight Global
Senior Copywriter
Required Skills & Experience:
• 6+ years of experience in ad agency and/or in-house concepting and copywriting ideas for brand and product.
• Strong social background required—demonstrated ability to write for platform-native formats and audiences across multiple platforms.
• A portfolio showing humor and wit, plus the ability to create engaging content grounded in real product/brand subject matter.
• Proven ability to turn complex ideas into copy that's clear, compelling, and entertaining.
• Hybrid work model—New York Metro Area preferred; Los Angeles also acceptable.
Nice to Have Skills & Experience:
• Social-first concepts and scripts (especially short-form video).
• Work that demonstrates humor/wit.
• Examples where you've written about products/technology with depth and clarity.
• Brand storytelling in any form on any platform—from foundational strategic work to national campaigns.
Job Description:
Join our dynamic team and help us create best-in-class social content for millions of followers! As a key creative mind, you'll develop innovative concepts and create work that drives engagement across social platforms.
Role Overview:
As Senior Copywriter, you'll be tasked with rapid concepting, tracking trends, and shaping the way our brand comes to life via our social media content.
The ideal candidates have a finger on the pulse of social trends and culture, and are strategic and proactive problem solvers. They embody a creator mindset—willing and eager to move fast from inspiration to execution, quickly iterate based on feedback, and are comfortable working across many projects at once on a fluid schedule. They are able to deliver work that can convey complex technical concepts as well as simple, consumer-focused ideas. They should also be able to see and understand their work as a part of the larger story of the brand, quickly getting up to speed with our personality, tone of voice, and translating that into work that engages and resonates with a wide audience.
Required Skills:
• Adept social creative, with a demonstrated ability to create a wide range of social first content—from funny, quick-hit videos to in-depth, engaging product updates.
• Strategic thinker, who can surface insights and opportunities from social trends, cultural moments, and convert them into best-in-class social concepts.
• Presents a breadth of ideas in a clear and focused way that builds variety into our content calendar through always on, campaign, and reactive content.
• Detail oriented, with the ability to quickly do research internally and externally to ensure product and brand accuracy.
• Ability and interest in appearing as a supporting "cast member" on camera is a plus.
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