Principal Product Manager

Principal Product Manager

Reports to: President & COO
Location: Remote (U.S.)
Travel: Up to 10–25%

Overview

BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections.

Now, we're at an inflection point.

After years of success, we are facing the challenge many SaaS companies encounter as markets evolve: engagement is too low, churn is too high, and growth has stalled.

We believe there is significant opportunity ahead, but the path forward is not yet fully defined. Determining that future is one of the most important challenges facing the company.

This transformation requires more than feature development.

It requires deep customer understanding, relentless prioritization, disciplined product execution, and a clear product strategy that drives retention, migration, expansion, and growth.

We are looking for a Principal Product Manager to lead that effort.

You will own rebuilding our product strategy, roadmap direction, customer discovery, prioritization, and cross-functional alignment as BombBomb evolves into its next chapter.

Your mission:

Build the product strategy, roadmap, and customer experiences that help BombBomb return to growth and become the market-leading relationship platform for relationship-driven professionals.

Why This Role Matters Now

BombBomb is making a deliberate shift:

• From broad, horizontal use cases → focused ICP
• From standalone product → integrated relationship workflows
• From video utility → AI-powered relationship enablement platform
• From revenue decline → sustainable growth

Today, we face several critical challenges:

• Product investments are spread across multiple platforms and customer segments
• Migration from a Classic product to our updated BombBomb 3.0 remains a top business priority
• Retention and expansion must improve to support growth
• AI creates both opportunity and competitive pressure
• Every product investment must generate measurable business impact

Success requires a product leader who can connect customer needs, business outcomes, AI opportunities, and execution into a coherent strategy.

Who You Are

You are a principal-level product leader who thrives in transformation environments.

You've:

• Led product strategy through significant company change
• Owned products tied directly to retention, expansion, and revenue growth
• Conducted extensive customer discovery and market research
• Partnered closely with Design, Engineering, Marketing, Sales, and Customer Success
• Built roadmaps that balance customer needs, technical realities, and business outcomes
• Used data to drive prioritization decisions

You think:

• In customer problems, not feature requests
• In outcomes, not output
• In systems and workflows, not screens
• In business impact, not roadmap volume

You are:

• Comfortable and enjoy operating in ambiguity and helping create clarity where answers do not yet exist
• Deeply curious about customers
• Comfortable making difficult prioritization decisions
• Highly analytical but customer obsessed
• Excited by AI and emerging technology
• Able to create clarity in ambiguous situations

What You'll Do

1. Own Product Strategy for our ICP

Develop and continuously refine BombBomb's product strategy for our ICP’s market.

Identify:

• Critical customer workflows
• Unmet customer needs
• Sources of competitive differentiation
• Expansion opportunities
• Retention opportunities

Ensure product investments align directly with customer value creation and business growth.

2. Lead Customer Discovery

Become an expert on our ICP and how they operate.

Conduct ongoing:

• Customer interviews
• User research
• Win/loss analysis
• Churn analysis
• Market research

Develop a deep understanding of:

• Sales processes
• Buyer journeys
• Team structures
• Communication workflows
• Operational challenges

Turn customer insight into product direction.

3. Own Product Roadmap & Prioritization

Own roadmap development across BombBomb.

Evaluate opportunities based on:

• Revenue impact
• Retention impact
• Migration impact
• Customer value
• Strategic alignment
• Engineering effort

Make difficult tradeoffs.

Determine:

• What gets built
• What gets delayed
• What gets stopped

Ensure resources remain focused on the highest-value opportunities.

4. Lead the Classic → BombBomb 3.0 Migration Strategy

Migration is one of BombBomb's most important strategic initiatives.

Own:

• Migration requirements
• Feature gap analysis
• Adoption strategy
• Customer transition experiences
• Success measurement

Partner with Design, Engineering, Customer Success, and Growth to make BombBomb 3.0 the obvious choice for existing customers.

5. Define BombBomb's AI Product Strategy

Identify where AI creates meaningful customer value.

Prioritize AI initiatives that:

• Improve customer outcomes
• Increase retention
• Create differentiation
• Reduce friction
• Accelerate adoption

Avoid AI features that create noise without measurable impact.

Ensure AI strengthens human connection rather than replacing it.

6. Improve Activation, Adoption & Retention

Partner with Design, Engineering, Growth, and Customer Success to improve:

• Activation
• Time-to-value
• Product adoption
• Customer engagement
• Expansion
• Retention

Focus on measurable improvements across the customer lifecycle.

7. Establish Product Measurement & Operating Cadence

Define and manage core product metrics including:

• Activation rate
• Time to first value
• Feature adoption
• Product engagement
• Migration progress
• Expansion influence
• Retention influence

Create a data-driven operating system for product decision making.

8. Act as a Cross-Functional Unifier

Partner closely with:

• Design
• Engineering
• Marketing
• Product Marketing
• Customer Success
• Sales
• Leadership

Align teams around:

• Customer problems
• Product priorities
• Strategic goals
• Success metrics

Create clarity and focus across the organization.

9. Build the Current and Future Product Systems and Processes

Help define:

• Product processes
• Product planning
• Discovery practices
• Prioritization frameworks
• Future product team structure

Lay the foundation for a scalable product organization.

10. Have Final Product Recommendation Authority

This role is expected to:

• Recommend product strategy
• Recommend roadmap priorities
• Recommend what stops
• Recommend what gets funded
• Recommend migration priorities

What Success Looks Like in 12 Months

• Improved Business Outcomes. Not activity, Not deliverables.
• Increased BombBomb 3.0 engagement, Improved Retention, Improved Expansion
• BombBomb has a clearly defined ICP product strategy
• Product roadmap is focused and aligned with company priorities
• Migration to BombBomb 3.0 is completed
• Product decisions are driven by customer insight and measurable outcomes
• Activation and adoption improve significantly
• Retention trends continue improving
• AI capabilities deliver measurable customer value
• Product, Design, Engineering, and GTM teams operate with greater alignment
• BombBomb has a repeatable product operating system

Ideal Experience

• 10+ years in Product Management
• Experience in SaaS businesses between $10M and $100M ARR
• Experience directly influencing retention, expansion, and revenue outcomes
• Experience leading product through significant business, market, or platform transitions
• 5+ years owning product strategy and roadmap decisions
• Strong customer discovery and research background
• Experience working closely with Design and Engineering
• Track record of delivering measurable business outcomes
• Experience balancing strategy and execution

Be a Part of A Growth Turnaround

We aren't hiring someone to simply execute an existing roadmap.

You will be the primary architect defining our product's next chapter.

Success requires a leader who excels in strategic thinking, maintains a relentless customer obsession, thrives in ambiguity, and consistently ties every product investment to measurable business outcomes.

This is an opportunity for a leader who wants to fundamentally shift a company's trajectory and drive a sustainable return to growth.

Bonus Points

• Experience in Homebuilding, Construction, Real Estate, or PropTech markets
• Experience with AI-native products
• Experience leading platform migrations
• Experience in vertical SaaS
• Experience helping companies find or regain product-market fit
• Experience building product organizations from an early stage

Compensation

The base compensation for this role is $160,000 - $180,000 annually plus additional bonus opportunity. Final compensation is determined by factors such as relevant work experience, skills, certifications, and geographic location.

BombBomb's Benefits & Perks Include

• Excellent medical, dental and vision benefits for you and your family
• Flexible Paid Time Off program
• 9 paid holidays
• 401(k) plan with employer match
• Monthly internet stipend
• New hire home office set-up bonus
• Annual education and professional development support

Our Commitment

BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.