Email Marketing Specialist

Ongoing Contractor Position | Remote Eco Candle Co. is looking for an experienced independent Email Marketing Specialist to take ownership of our email marketing program. We are an established e-commerce brand specializing in handmade candles, home fragrance, bath & body products, and related products. We serve both retail and wholesale customers . We are specifically looking for an experienced individual who can become a long-term part of our team. We are not looking for a large agency where our account will be managed by a junior team member. We want someone who will work directly with us, understand our brand, and take ownership of our email channel. The Opportunity Our email program is already established in Klaviyo, and our core automated flows have recently been reviewed and updated. Because we are entering our busiest season, the immediate priority is campaign execution, learning our brand, maintaining our existing flows, and keeping our email program running smoothly. This is NOT a project where we expect someone to immediately rebuild everything. We want someone who will first learn: Our brand and visual identity Our products Our wholesale customers Our preferred design style Our tone of voice What has historically worked for us Once they understand the business and have reviewed the data, we want them to bring recommendations for future testing and optimization. Primary Responsibilities Retail Email Marketing Create and manage a minimum of 2 retail email campaigns per week , including: Promotions New product launches Seasonal campaigns Product features Educational content Gift guides Other creative campaigns that drive engagement and sales Wholesale Email Marketing Create and manage approximately 1 wholesale email campaign per week , including: Seasonal collections Wholesale promotions Ordering reminders Merchandising ideas Wholesale-specific opportunities Advanced/professional Klaviyo experience is REQUIRED. You should be comfortable independently: Building campaigns Scheduling campaigns Creating and managing segments Managing lists Reviewing customer behavior A/B testing Monitoring automated flows Identifying opportunities for optimization Reporting on email-attributed revenue and performance You should be able to work in Klaviyo independently without needing basic platform training. Email Flows Our core flows were recently updated, so the initial responsibility will be monitoring rather than rebuilding . You will: Monitor flow performance Ensure flows are functioning properly Watch for unusual performance or technical issues Include flow performance in monthly reporting Identify opportunities for improvement Maintain a list of recommended future flow updates More substantial flow optimization will be considered after our busy season. Design You will be responsible for creating attractive, on-brand email designs. Canva and advanced Figma experience are required. You should be comfortable: Creating email graphics Designing email layouts Working with product photography Creating promotional graphics Maintaining brand consistency Designing for mobile and desktop An important part of the initial role will be learning and reproducing our existing visual style. Copywriting You will write: Subject lines Preview text Headlines Calls-to-action Promotional copyProduct-focused messaging Wholesale messaging Strong copywriting skills are important. We want someone who can write naturally and thoughtfully in our brand voice. Reporting Provide a monthly email marketing report covering both campaigns and flows. Reports should include relevant metrics such as: Open rates Click-through rates Conversion rates Unsubscribes Engagement Flow performance List growth Most importantly, we want insights and recommendations , not just numbers. Tell us: What worked? What didn't? What should we do more of? What should we test? Which campaigns performed best? Which flows need attention? What opportunities do you see? Ideal Candidate You are: Highly experienced with Klaviyo Experienced with e-commerce Comfortable with both B2C and B2B/wholesale marketing A strong writer Highly proficient in Figma and Canva Data-driven Detail-oriented Highly organized Proactive Comfortable taking ownership Interested in developing a long-term relationship with a brand This Position Is NOT a Good Fit If... You have only basic Klaviyo experience. You have only minimal experience in Figma. You are primarily a social media marketer who also does email. You require someone else to write your copy. You require someone else to design your emails. You primarily work from templates without developing campaign ideas. You are looking for a short-term project only. You manage a large number of accounts and cannot provide consistent attention to our brand. Your approach is to immediately rebuild everything without first understanding what is already working. Social Media Optional add-on for the right person. #J-18808-Ljbffr