Personal Trainer

FULL-TIME Part-time

LOCATION 3550 Industrial Drive Santa Rosa CA 95401

ABOUT US

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day! 

JOB SUMMARY

As a Fitness Coach, you play a key role in helping members build lasting results and a stronger connection to their health. You deliver high-quality personal and small group training experiences that are engaging, effective, and tailored to each individual. This role goes beyond coaching workouts--you build relationships, create accountability, and take ownership of growing your client base. You'll grow your own book of business, deliver a premium training experience, and see the direct impact of your work through client results and retention. If you're energized by helping others succeed and motivated to build something of your own within a team environment, this is the role for you.

COMPENSATION AND EARNING POTENTIAL

• Take control of your earning potential. As you grow your client base and increase your session volume, your compensation grows with you.

• Top performers can earn the equivalent of up to $75 per hour, including base pay, session premiums, sales commissions, and performance-based incentives.

• Get rewarded for both training and selling--earn income from the relationships you build and the results you deliver. As you grow your client base and deliver more sessions, you unlock higher earnings and expand your earning potential over time

• Thrive in a performance-driven environment that recognizes and rewards coaches who stay engaged, build strong client relationships, and deliver exceptional training experiences.

• Earn from day one, with a guaranteed hourly base rate, with the opportunity to significantly increase earnings through facilitating coaching sessions and developing a book of business.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Deliver high-quality personal and small group training sessions that drive results, build relationships, and keep clients coming back

• Build, grow, and retain a strong client base through consultative selling, referrals, and consistent delivery of a great client experience

• Use your expertise and creativity to design personalized fitness programs that support each client's unique goals and long-term success.

• Grow a thriving client base by building genuine relationships, providing exceptional service, and creating an experience that keeps clients motivated and coming back.

• Prioritize time in session by making a meaningful impact on members' lives by delivering engaging personal and small-group training sessions that help them achieve lasting results.

• Set expectations, track progress, and adjust programs to maximize results and client retention

• Take ownership of your success by managing your schedule, maintaining a strong appointment book, and building consistent session volume.

• Help members start strong by conducting fitness assessments and onboarding sessions that establish trust and create long-term coaching relationships.

• Build lasting connections beyond the workout floor through client follow-up, program design, and proactive outreach that supports retention and continued growth

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• Required certifications: High school diploma or GED; current in-person CPR/AED certification; and either a nationally recognized Certified Personal Trainer (CPT) certification (such as NASM, ISSA, ACE, NSCA, or NCSF) or a related degree in exercise science, kinesiology, or a similar field.

• Demonstrated ability to build and grow a client base through a high-quality training experience and consistent client results

• Sales mindset with the ability to identify client needs, recommend appropriate training solutions, and convert prospects into long-term clients

• Strong foundation in exercise science, program design, and safe, effective movement coaching

• Effective communication and relationship-building skills, with the ability to motivate, instruct, and create accountability for clients

Preferred Knowledge, Skills & Abilities

• 1+ years of experience as a Personal Trainer or Fitness Coach is preferred

• Holistic fitness program design and consultation experience preferred

• Specialized fitness credentials preferred or equivalent work experience or education in specialized function.

• Demonstrated experience in sales, customer engagement, or business development preferred. Ability to confidently communicate the value of personal training services, cultivate client relationships, and consistently grow and retain a client base.

Physical Demands

• Requires effective communication with members in both group and one-on-one settings, including providing clear instruction and coaching feedback

• Requires observing and responding to client movement and exercise technique in real time to support safe and effective training

• Requires demonstration of a wide range of exercises and movement patterns across strength, cardio, and functional training

• Requires lifting and moving equipment up to 50 pounds as part of daily responsibilities

• Requires moving throughout the club and training areas to support coaching, instruction, and member engagement

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.

Compensation Summary

All Employees: Free Club Membership, Employee Assistance Program (EAP), Basic Group Live and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.

Average of 30 hours or more per week: Medical/Dental/Vision Benefits, Paid Time Off, and Sickness Benefits (in addition to the above).

Actual offer may vary from posted hiring range based on location, work experience, and/or education.

Pay Range: $18.21 - $75.00

FUNCTIONAL GROUP Fitness