Manager, Paid Social

Company Description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry‑leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. About This Role This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City. The role provides a rare hands‑on, brand‑side experience that is typically not found in a traditional agency role. If you've ever wanted to see your paid social strategies come to life from the client's seat, this role puts you in that position while still being part of Starcom's broader network and career development opportunities. What You'll Do The Paid Social specialist is a strategic evolution of the traditional Media Buyer. In an era where bidding and placements are increasingly automated by platform algorithms (e.g., Meta Advantage+), this role focuses on managing the inputs rather than the levers. You will be responsible for architecting the data signals, creative feedback loops, and business guardrails that allow AI‑driven platforms to perform at their peak. You are the "pilot" of the machine, ensuring that automation remains aligned with complex business objectives and high‑quality data. Responsibilities Algorithmic Steering: Manage and optimize "black box" campaign types by shifting focus from manual bid adjustments to value‑based signal management. Data Signal Hygiene: Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high‑value business outcomes. Creative Performance Analysis: Partner with creative teams to treat "Creative as Targeting." Analyze which visual attributes drive algorithmic success and request specific assets to feed the AI’s learning phase. Constraint & Guardrail Management: Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards. Anomaly Detection & Intervention: Utilize automated reporting to identify performance "hallucinations" or spend inefficiencies, intervening manually when AI models over‑scale or under‑perform against KPIs. Qualifications 3+ years of hands‑on experience in paid digital media platforms (e.g., Meta Ads Manager, TikTok Ads Manager). Deep understanding of the modern tracking landscape, including server‑side tagging, first‑party data strategies, and privacy‑centric measurement. Analytical mindset with the ability to translate "machine logic" into a human‑readable strategy. Proficiency in advanced data manipulation and "outside‑the‑platform" analysis. Strong communication skills to act as a bridge between technical data sets and creative production teams. Bachelor’s degree or higher preferred. Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Compensation Range: $75,050 - $120,159 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr