Associate Brand Manager

Associate Brand Manager

Turn 14 Powersports is seeking a motivated and detail-oriented Associate Brand Manager to support the development and execution of strategies that drive brand growth and enhance market perception. This role will assist in analyzing market trends, competitor activities, and consumer behavior to inform brand positioning and product initiatives.

The Associate Brand Manager will collaborate with internal teams, vendors, distributors, dealers, and advertising partners to support marketing initiatives and strengthen brand presence within the Powersports industry. This role will contribute to the creation of marketing materials, including press releases, artwork, digital media, retail packaging concepts, and in-store displays, while also helping track and report brand performance through key performance indicators (KPIs).

Essential Job Functions

• Assist in developing and implementing strategies that support brand growth within the competitive Powersports industry.
• Gather and analyze information on competitors, consumer trends, and shopping behaviors to help guide brand and marketing decisions.
• Support the creation of marketing materials such as press releases, artwork, and digital or print content to build brand awareness and engagement.
• Help track brand performance using key metrics and contribute ideas for improving results.
• Support efforts to meet profit goals, maintain project schedules, and manage marketing activities within established budgets.
• Assist in organizing and coordinating product launches, promotions, and events for the Powersports audience.
• Contribute to retail packaging concepts and in-store marketing displays that enhance brand visibility and sales.
• Collaborate with advertising agencies and internal teams to help execute marketing campaigns.
• Help build and maintain partnerships and affiliations that strengthen the brand's presence within the Powersports industry.
• Communicate regularly with vendors, distributors, and dealers to collect feedback that supports product and marketing improvements.
• Perform other duties as assigned.

Core Competencies

• Analytical Skills: Ability to interpret market trends, consumer behavior, and competitive activity.
• Communication Skills: Ability to communicate brand messages clearly and effectively across various audiences.
• Creative & Innovation Skills: Ability to contribute engaging marketing concepts, campaigns, and strategies.
• Strategic Thinking Skills: Ability to understand business challenges and contribute to solutions across multiple functions.
• Project Management Skills: Ability to organize and manage multiple initiatives simultaneously while maintaining timelines and priorities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in marketing, sales, brand management, or a related role within the Powersports industry or a comparable consumer market.
• Basic understanding of market research, competitor analysis, and trend identification.
• Strong teamwork, communication, and presentation skills with the ability to collaborate across departments.
• Creative problem-solving skills and strong attention to detail in both planning and execution.
• Familiarity with graphic design tools and data reporting is a plus.
• Interest in or hands-on experience with Powersports products or market segments preferred.
• An equivalent combination of education and relevant experience will be considered.

Knowledge, Skills & Abilities

• Proficiency in Microsoft Office and Google Workspace applications.
• Familiarity with graphic design tools and experience preparing written reports is a plus.
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams.
• Basic technical understanding of Powersports market segments or a willingness to learn.
• Strong interpersonal and presentation skills.
• Excellent attention to detail and follow-through.
• Effective time management and organizational skills.
• Creative thinker with an interest in contributing to innovative marketing ideas and campaigns.
• Professional and courteous demeanor with the ability to work effectively in a team environment.
• Comfortable working in a dynamic, fast-paced, and diverse setting.
• Analytical mindset with the ability to interpret data and assist in evaluating marketing performance.

Working Conditions

• Primarily based in a professional office environment at our Keller, Texas location.
• The noise level is generally moderate.
• Regular use of standard office equipment, including laptop, printer, phone, and related technology.
• Occasional interaction with vendors, distributors, dealers, agency partners, and other external stakeholders may be required.

There at Every Turn: Our Benefits

At Turn 14 Powersports, we believe our people are our greatest asset. We offer a comprehensive benefits package designed to support our employees both professionally and personally.

• Competitive Pay Structure
• Company-Sponsored Insurance — Medical, Dental, FSA, and Dependent Care Accounts
• Benefits Available Day 1
• Generous PTO and Paid Holidays
• 401(K) Match
• Tuition Reimbursement
• Company-Sponsored Events
• Subsidized Part Purchasing Program

We value all employees. We believe we are one. These beliefs extend to everyone we encounter: clients, customers, vendors, employees, applicants, enthusiasts and followers. We offer career development through training opportunities, including Tuition Reimbursement, to further hone professional talents.