Marketing Director

Marketing Director – Club Pilates of North Houston / TMCP Fitness InternationalLocation: Houston, Texas (Full-Time, In-Office)The OpportunityClub Pilates of North Houston (CPNH) is one of the top-performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree, reflecting its rapid growth, operational excellence, and market leadership.TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco), responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership.Together, CPNH and TMCP represent a unique platform that combines:Best-in-class domestic studio operationsInternational franchise expansionA mission-driven focus on changing lives through fitnessWe are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high-visibility leadership role with direct impact on:Studio performance in HoustonTraining and education platform growthInternational brand alignment and expansionDevelopment of premium lifestyle experiences such as Vive Le PilatesWhy This Role Is SpecialProven platform, not a turnaround. You are stepping into a business already performing at the top of the system, with the opportunity to elevate rather than fix.Domestic scale + international expansion. Few roles offer the ability to impact both a high-performing U.S. portfolio and an actively scaling European franchise platform.Build something beyond studios. From the Houston Training Center to Vive Le Pilates, this role shapes not just marketing—but experiences, education, and brand evolution.Direct access to leadership and strategy. You will work closely with ownership and executive leadership, influencing decisions at both operational and strategic levels.Create a world-class brand standard. Opportunity to help define and scale a premium, consistent experience across multiple markets and cultures.Mission-driven growth. The focus is not just performance—it’s about changing lives, building teams, and creating opportunities for others to succeed.Role OverviewOur Marketing Director will own and lead all aspects of marketing strategy, execution, and communications across a multi-unit, multi-market fitness platform. This individual must be equally strong in:Performance marketing and lead generationBrand storytelling and communicationsOperational execution across multiple locationsStrategic alignment across domestic and international teamsInternational responsibilities are primarily liaison-based, ensuring alignment with European marketing teams and supporting consistency in brand standards and go-to-market execution.Key Areas of ResponsibilityMulti-Unit Growth & Performance MarketingDrive membership growth, lead generation, and class utilization across all studiosOversee paid media (Meta, Google), CRM systems, and digital funnelsOptimize conversion across the full member journey—from lead to long-term retentionEstablish clear KPI dashboards and performance accountabilityCommunications & Brand LeadershipOwn internal and external communications across CPNH and TMCPDevelop consistent, elevated messaging across:StudiosFranchise partnersInternational marketsSupport executive-level communication, storytelling, and brand positioningEnsure all touch points reflect a premium, world-class brand standardTraining Center Marketing (Houston)Lead marketing strategy for the Houston Training CenterDrive instructor recruitment, program awareness, and utilizationPosition the training center as a center of excellence for Pilates educationAlign closely with education leadership to elevate instructor quality and pipelineVive Le Pilates – Signature ExperienceLead the marketing and growth of Vive Le Pilates, TMCP’s international travel programDrive demand through compelling storytelling, targeted campaigns, and member engagementPosition the program as a premium lifestyle extension of the Club Pilates brandCoordinate messaging across domestic studios and international marketsInternational Marketing LiaisonPartner with European marketing teams across TMCP territoriesEnsure alignment in:Brand standardsCampaign executionStudio launch strategiesSupport international development efforts through shared best practices and scalable marketing frameworksLocal Studio Marketing & Community EngagementOversee grassroots marketing, partnerships, and local activation strategiesSupport studio openings, pre-sales, and community-based initiativesBuild relationships with local businesses, influencers, and wellness communitiesBrand & Content StrategyMaintain consistency in brand voice, visual identity, and storytellingOversee content strategy across:Social mediaInstructor storytellingMember journeysEnsure alignment with Club Pilates brand standards while elevating executionLeadership & Cross-Functional CollaborationLead internal marketing resources, agencies, and external partnersCollaborate closely with:Regional leadershipStudio teamsInternational counterpartsManage budgets and allocate resources based on ROI and growth prioritiesCandidate ProfileWe are seeking a leader who combines analytical rigor with creative vision, and who thrives in a fast-paced, entrepreneurial environment.Required Experience5+ years in marketing leadership roles within:Boutique fitnessFranchisingMulti-unit retail or service environmentsProven track record of:Driving lead generation and membership growthManaging multi-location marketing strategiesExecuting performance marketing campaigns with measurable ROIStrong expertise in:Digital advertising (Meta, Google)CRM systems and lifecycle marketingData analysis and KPI managementCore CapabilitiesStrategic thinker with strong execution disciplineExceptional communication and brand leadership skillsData-driven decision-making with a performance mindsetAbility to operate across both local execution and global alignmentStrong leadership presence with cross-functional influencePreferred ExperienceExperience with Club Pilates or similar boutique fitness brandsExposure to franchise systems and compliance structuresExperience working with or supporting international marketsFluency in French (highly preferred) to support collaboration with European teamsPassion for fitness, wellness, and member experienceSuccess MeasuresIncreased lead generation across studiosCost per lead and conversion efficiencyTraining center enrollment and utilizationVive Le Pilates participation and revenue contributionBrand consistency and execution across all