Email Marketing Analyst

Job Description

Job Description

Marketing Advisor – Digital Marketing & Campaign Management

Pay Rate: $30–$35/hr on W-2

Employment Type: W-2 Contract

Experience Required: 3–5 Years

No C2C or Third-Party Candidates

Position Overview

We are seeking an experienced Marketing Advisor to support customer acquisition, engagement, and retention initiatives through the execution of strategic marketing campaigns. This role combines marketing project management, digital marketing execution, email marketing, and cross-functional collaboration to ensure campaigns are delivered on time, within budget, and aligned with business objectives.

The ideal candidate has a strong background in retail or digital marketing, excellent project management skills, and experience coordinating multiple marketing initiatives in a fast-paced environment. This individual will work closely with internal business partners, marketing leadership, and external resources to execute campaigns, evaluate performance, and continuously improve marketing processes.

Key Responsibilities

Marketing Project Management

• Lead the planning, coordination, and execution of marketing projects, ensuring delivery on time, within budget, and aligned with marketing strategies.
• Manage multiple marketing campaigns and initiatives simultaneously while adapting to shifting priorities.
• Collaborate with internal teams, external partners, and business stakeholders to establish timelines, deliverables, and project expectations.
• Coordinate marketing activities to meet campaign launch dates and business deadlines.
• Identify project risks, resolve issues, and escalate concerns appropriately.
• Drive process improvements by applying lessons learned and optimizing marketing workflows.

Digital Marketing & Campaign Execution

• Support the development and execution of marketing strategies focused on customer acquisition, engagement, and retention.
• Coordinate email marketing campaigns and digital marketing initiatives across owned communication channels.
• Partner with marketing leadership to ensure campaign messaging and materials align with brand standards and business objectives.
• Ensure marketing deliverables comply with applicable brand, marketing, and legal guidelines.
• Support the execution of integrated marketing campaigns across multiple channels.

Campaign Performance & Optimization

• Leverage campaign analytics and performance data to evaluate marketing effectiveness.
• Assist in identifying opportunities to improve customer engagement, campaign performance, and retention.
• Collaborate with marketing leadership to recommend campaign adjustments based on performance insights.
• Support data-driven decision-making and continuous optimization of marketing strategies.

Stakeholder & Cross-Functional Collaboration

• Build and maintain strong working relationships with internal business partners, marketing teams, and external vendors.
• Communicate project status, timelines, risks, and deliverables to stakeholders at various organizational levels.
• Facilitate productive discussions, manage competing priorities, and negotiate solutions when necessary.
• Proactively anticipate project needs and take ownership of assigned initiatives.

Required Qualifications

• 3–5 years of professional marketing or advertising experience, preferably within retail or digital marketing.
• Hands-on experience coordinating and executing email marketing campaigns.
• Strong marketing project management skills with the ability to manage multiple concurrent initiatives.
• Experience supporting digital marketing campaigns across multiple channels.
• Understanding of customer acquisition, engagement, and retention strategies.
• Ability to interpret marketing analytics and use data to support campaign optimization.
• Experience working with cross-functional teams, business stakeholders, and external partners.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• Ability to work independently, take initiative, and adapt to changing priorities.
• Strong problem-solving, negotiation, and stakeholder management skills.
• Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

Preferred Qualifications

• Previous experience supporting retail marketing initiatives.
• Experience with customer loyalty or rewards programs.
• Familiarity with marketing automation platforms and email campaign management tools.
• Exposure to integrated marketing campaigns across digital and traditional channels.
• Experience analyzing campaign performance metrics and customer engagement data.