Assistant Store Manager

The Assistant Bakery Operations Manager (ABOM) is a leadership pipeline role designed to develop the next generation of Bakery Operations Managers. ABOMs are expected to operate at near-BOM level, executing bakery operations with urgency, accuracy, and accountability while building the leadership skills needed to run a bakery independently.

This role blends hands-on operational excellence with talent development, administrative ownership, and team leadership. ABOMs act as a true extension of the BOM and must be capable of stepping into full bakery ownership when needed. Our Santa Cruz store is located at 1010 Pacific Ave. STE C & D, Santa Cruz, CA 95060.

KEY RESPONSIBILITIES:

Operational Execution

• Execute all core bakery operations including inventory rotation, scheduling support, staffing coordination, and administrative checklists

• Maintain strict adherence to product quality, cleanliness, food safety, and guest experience standards

• Support ordering, inventory accuracy, and shrink control

• Assist in schedule creation and labor execution to meet operational targets

Talent & Team Development

• Support recruiting, interviewing, onboarding, and training of new staff

• Deliver consistent coaching and real-time performance feedback

• Hold team members accountable to standards while reinforcing a growth mindset culture

• Ensure onboarding and training programs are executed to company standards

Leadership & Ownership

• Manage bakery operations independently in the absence of the BOM

• Model urgency, accountability, and operational discipline

• Partner with BOM and Area leadership to identify operational gaps and implement solutions

• Maintain continuity of operations during leadership transitions or staffing shortages

• Other duties as assigned

WHAT SUCCESS LOOKS LIKE:

• Able to independently execute all BOM-level administrative and operational tasks

• Bakery is fully staffed, trained, and operating at high standards

• Strong culture of accountability and consistency

• Acts as a reliable operational leader during any coverage scenario

• Demonstrates clear readiness and upward mobility toward a BOM role

QUALIFICATIONS & EXPERIENCE:

• 1+ year leadership experience in restaurant, retail, or hospitality operations

• Strong operational discipline and attention to detail

• Ability to coach and develop hourly team members

• Comfortable working in fast-paced, high-volume environments

• Ability to perform all bakery roles during peak business periods

• Strong communication and problem-solving skills

SWEET POSITION PERKS:

• Competitive pay + bonus eligibility: up to $23.50/hr.

• Medical, dental, vision & pet insurance

• Paid vacation + wellness days

• Career development pipeline into BOM leadership

• Free cookies every shift


• Fun, fast-paced team culture

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly " Imagining What's Possible "!