Retail Marketing Manager

Marketing Manager | $38–$52/hr | Onsite | Paramus, NJ

Location: Paramus, NJ (Onsite Daily)

Schedule: Monday–Friday, 8:00 AM–5:00 PM, with flexibility for evenings and weekends as business needs require

Pay Rate: $35–$45/hour

Assignment Type: W2 Assignment with potential to convert

Bring One of the Northeast's Premier Shopping Destinations to Life

Are you a creative, strategic marketer who thrives in a fast-paced, customer-focused environment? We're seeking a Marketing Manager to lead the execution of impactful marketing campaigns, engaging events, retailer partnerships, and digital initiatives that drive traffic, increase sales, and create memorable customer experiences.

This is a highly visible, hands-on role where you'll collaborate with operations, leasing, retailers, and regional leadership to transform a premier retail destination into a vibrant community hub.

If you're passionate about experiential marketing, retail, events, and building meaningful customer connections, we'd love to hear from you.

What You'll Do

Marketing Strategy & Campaign Execution

• Execute integrated marketing campaigns across digital, social media, email, website, paid media, and onsite channels.
• Localize national marketing initiatives while developing campaigns that resonate with the local community.
• Support annual marketing strategy, customer engagement plans, and brand positioning initiatives.
• Coordinate media planning, campaign execution, and performance optimization.

Digital Marketing

• Manage social media content and community engagement.
• Support paid digital advertising, SEO/SEM initiatives, and email marketing campaigns.
• Maintain website content and ensure brand consistency across digital platforms.
• Monitor campaign performance and recommend improvements.

Retailer & Partner Engagement

• Build strong relationships with retailers through regular onsite engagement.
• Encourage retailer participation in promotions, events, and marketing campaigns.
• Collaborate with leasing, facilities, security, and operations teams to execute center-wide initiatives.

Events & Customer Experience

• Plan and execute community events, seasonal activations, retailer promotions, and grand openings.
• Develop partnerships with local organizations, influencers, and community groups.
• Create memorable customer experiences that increase visitation and engagement.
• Serve as a brand ambassador within the local community.

Budget & Performance

• Manage the annual marketing budget and marketing expenses.
• Track campaign performance using traffic, sales, engagement, and ROI metrics.
• Prepare reports, presentations, and marketing recaps for leadership.

Operations

• Support day-to-day shopping center operations as needed.
• Provide Manager-on-Duty coverage when required.
• Ensure marketing activities comply with company policies and safety standards.

What We're Looking For

• 3+ years of marketing experience in one or more of the following:
• Retail
• Shopping Centers
• Commercial Real Estate
• Property Management
• Hospitality
• Consumer Marketing
• Experience planning and executing integrated marketing campaigns.
• Strong digital marketing knowledge, including social media and email marketing.
• Experience managing events, promotions, and community engagement initiatives.
• Comfortable analyzing campaign performance and marketing metrics.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational and project management abilities.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Preferred Experience

• Shopping center or mixed-use property marketing
• Retail marketing
• Experiential marketing
• Budget management
• Vendor management
• Media planning and buying
• Event production
• Community partnerships

You'll Thrive Here If You Are

• Creative and customer-focused
• Highly organized and detail-oriented
• Collaborative and relationship-driven
• Adaptable in a fast-paced environment
• Comfortable balancing strategy with hands-on execution
• Passionate about creating exceptional customer experiences

Why Join Us?

This is an opportunity to make a visible impact at one of the region's premier retail destinations. You'll work alongside experienced professionals, bring exciting campaigns to life, collaborate with well-known retailers, and help shape experiences that attract thousands of visitors throughout the year.

If you're ready to combine creativity, marketing strategy, events, and community engagement into one exciting role, we'd love to hear from you.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.