Director, Digital Analytics

Analytics Leadership Role

This is a high-impact, high-visibility analytics leadership role to steward and propel two strategic initiatives for Sally Beauty Holdings, Inc.: Unlock and Harvest Digital Growth, Understand and Activate Customer. We are looking for a seasoned analytics leader who can establish repeatable frameworks, playbooks that drive the Hypothesize à Estimate à Experiment à Analyze à Iterate loop. This leader will partner with Marketing, Ecommerce, Personalization, MarTech, IT, Digital Product, Business Development, Data Science, Consumer Insights to ensure these teams have data-informed goals, and drive understanding of growth and engagement levers across the digital ecosystem. This role will be the go-to partner for the Marketing and E-commerce teams – helping the organization deeply understand customer behavior, campaign performance, attribution & lifetime value.

Responsibilities

• Digital Experimentation & CRO: Partner on A/B testing strategy and post-campaign performance evaluations for digitally delivered experiences inclusive of personalization, campaigns, offers & audience strategies advising stakeholders across ecommerce, digital product, marketing, IT; drive and operate an analysis-driven iterations and operation of digital experimentations. Lead the measurement of incrementality & institutionalization of learnings captured through experimentation while clarifying roadmap & prioritization
• Deliver & advance robust digital reporting systems & strategic insights for both internal (e.g. marketing, personalization) and external stakeholders (e.g., vendor partners, media agency) that connect marketing & digital product activities to omni-channel customer experiences & business outcomes and identify/prioritize areas of optimization. Build and refine marketing attribution models to assess ROI and inform budget allocation – partnering closely with data science. Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction.
• Evolve marketing, CDP, digital, AI data strategies that enhance user/customer understanding & personalization capabilities; oversees channel attribution strategies and modeling partnering with data science, internal/external marketing stakeholders, media agency, etc. Monitors marketplace trends, competitor activities for emerging measurement and digital growth opportunities.
• Act as a player and a coach to develop and manage a lean team to appropriately drive focus and prioritization to continue unlocking digital growth across multiple lines of business
• Analytics enablement & data governance: Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with media platforms, agencies, IT, MarTech partners to ensure continuity, accuracy, and scalability of analytics implementation across channels.

Knowledge, skills & abilities requirements

• 8+ years of work experience managing analytics teams, working collaboratively with Product, IT & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development.
• A proven track record of implementing a digital experimentation framework, measurement, analysis and iteration loop & operation.
• Strong ability to influence strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses.
• Strong coding experience in one (or more) data programming languages like Python/R.
• Knowledge of and experience with large cloud-based data platforms such as Databricks, SQL, GA4, CDP's and event-stream architecture; familiarity with Salesforce Data Cloud is strongly preferred.
• Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

Competencies & attributes

• Passionate Learner – seeks information from a range of sources; open to feedback and takes action; is inquisitive about the business and allocates time to learning; interprets information and applies learning, realigning and reshaping projects to ensure innovation and continuous improvement
• Flexible & Agile Adapter – adaptive and can effectively navigate functional changes; steers through ambiguity, adapting or developing new plans; focuses on achieving project successes; resilient in pursuing the end goal; keeps calm under pressure; able to lead others and to keep perspective.
• Talent Builder – leads the talent processes and sets expectations with team; understands the correlation between talent and functional performance; able to identify and evaluate talent; predicts skills required for the future; encourages an inclusive culture and recognizes contributions of others; invests time to mentor/coach others; empowers, delegates, and motivates the team
• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute and agile while remaining authentic to own style/self; uses data/information in a relevant, concise, and candid manner; proactive and timely in sharing information; encourages all associates to express their views and opinions; demonstrates active listening and asks probing questions
• Team Builder – demonstrates teamwork/collaboration within SBH; follows best practices and processes to prioritize partnering; driver of information sharing and collaboration; builds effective teams and values input from various sources and levels; humble when operating within a team; coaches direct team about the importance of inclusion, holding self and others to a high standard
• Customer Focused Partner – demonstrates a solid understanding of the customer; understands internal and external customer needs and contributes to improving the associate and customer journey/experience; considers how activity impacts the customer; is an advocate of the customer; seeks customer feedback; holds self and team accountable for improving the customer experience
• Strategic Thinker – progressive leader bringing new, strategic thinking/ideas; able to bring them to life; considers near-term strategic issues facing function; works with others to develop progressive and cost-effective strategies; uses a broad range of data and information sources; balances risk with innovation; considers strategies that improve efficiencies and scalability within department
• Big Picture Thinker – displays an understanding how various functions operate; predicts how trends could impact department; develops plans with other functions to initiate action/change; adopts an inclusive leadership approach; seeks feedback, reviews progress, and adapts plans for better outcomes; develops insights into other departments and understands interdependencies
• Results Driver – effective at driving and delivering on plans; holds self and others accountable to a high standard of results, goals, and delivery; implements processes/systems to drive results and continuous improvement; good with time management; focuses on the right priority; uses resources wisely; demonstrates grit and determination, desiring the whole team to succeed
• Problem Solver & Decision Maker – able to consume relevant data from business sources to fully frame the problem/decision; identifies, gathers, and examines relevant information; engages the right people in the decision making to solve challenges; considers importance/impact of decisions against relevant factors including costs, risks, volume of work, and degree of change to function

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.

Working conditions & physical requirements

This is Hybrid role with 3 days in office at our Sally Beauty Holdings headquarter in Plano, Tx.