Director, Paid Social

Job Description

Job Description

Description:

As Director of Paid Social, you will own paid social acquisition for our consumer business end-to-end — strategy, media buying, creative, landing pages, and optimization. This is a high-leverage individual contributor role with no direct reports and full accountability. You'll direct an 8-figure annual budget as if it were your own capital, using AI-native tools to build, test, and scale campaigns and creative at a speed no traditional team can match.

Paid social is a creative-volume game, and the winners are the people who can generate, ship, and kill creative faster than the algorithm can fatigue it. You are the top 1% of AI-native performance marketers: someone who goes from insight to live campaign, or from hypothesis to shipped landing page, in hours, not sprints.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale. 

We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every level
  From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
• Entrepreneurial velocity
  Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
• Free-market rigor
  Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
• Full-stack ownership
  You design, build, and run what you ship; accountability is a feature, not a bug.
• Reward for contribution
  Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
• Relentless exploration
  Push the frontier of generative AI in live learning and questioning every legacy assumption along the way.
• Apolitical
  You stay focused on mission-aligned outcomes, not distractions or unrelated causes.

If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.

Nerdy’s shareholder letters below explain our latest products and strategy:

• Q2-2026 Shareholder Letter 
• Q1-2026 Shareholder Letter 
• Q4-2025 Shareholder Letter 

Qualifications:

• Bachelor's degree required.
• 10+ years of hands-on paid acquisition experience , including direct ownership of >$5MM in annual paid social spend. This is non-negotiable: you have personally run acquisition advertising with revenue accountability — not brand, not organic social, not lifecycle.
• Deep Meta expertise with demonstrated command of Advantage+, Advantage+ Shopping Campaigns, broad targeting strategy, creative testing frameworks, CAPI/server-side tracking, and post-ATT measurement. Proven scale on TikTok, Reddit, Snap, Pinterest, or YouTube in addition to Meta.
• Consumer (B2C) marketing at scale. You've acquired individual consumers with real purchase intent — subscription, marketplace, e-commerce, or DTC.
• AI-native marketer: daily, fluent use of generative AI across the full workflow — static and video creative generation, ad copy at variant scale, landing page and CRO builds, audience and insight analysis, bid and budget optimization scripts, and workflow automation. You can point to real campaigns, creative, or pages you've built primarily through AI-assisted workflows, not just AI-assisted brainstorming.
• Working proficiency with AI-native builder tools (e.g., Cursor, Claude Code, Codex, Vercel, Netlify, Supabase) to independently ship landing pages, automations, and reporting tools without waiting on engineering.
• Creative fluency at volume. You have opinions about hooks, formats, and UGC, and you can produce and iterate creative yourself rather than routing it to a studio.
• Strong quantitative fluency: comfortable in Excel/Sheets and basic SQL, building your own incrementality, attribution, LTV, and CAC/ROAS models rather than waiting on BI.
• Deep understanding of conversion rate optimization. You can independently hypothesize, build, test, and ship landing page variants.
• Experience partnering with Product, Engineering, and BI on tracking, tagging, attribution, and API/data integrations.
• Highly organized self-starter who thrives without a team beneath them. You scale through leverage (AI, automation, tooling) rather than headcount.

Responsibilities:

• Own paid social strategy and execution end-to-end across Meta and emerging social channels.
• Personally build and iterate ad creative, copy, and landing pages using AI-native tools, cutting the traditional handoff cycle between strategy, creative, and dev out of the workflow entirely.
• Run high-velocity creative testing: generate, launch, read, and kill concepts at a cadence that keeps pace with algorithmic fatigue, and systematize what wins.
• Run continuous CRO experimentation on landing pages and funnels: hypothesize, build, A/B test, and ship winning variants independently.
• Build and maintain your own performance dashboards; track CAC, ROAS, LTV, and channel-level efficiency, and act on insights same-day rather than waiting on reporting cycles.
• Own measurement integrity in a post-ATT environment: CAPI and server-side implementation, incrementality and geo-lift testing, and honest reads on what spend is actually driving.
• Design and deploy automations for bid management, creative QA, reporting, and campaign operations to scale output without adding headcount.
• Partner with Product, Engineering, and BI on tracking, tagging, and API integrations needed for personalization, attribution, and automation.
• Manage channel budgets with founder-level ownership and treat spend efficiency and incrementality as if it were your own capital.
• Continuously evaluate and adopt new AI tools, ad products, and channels to keep Nerdy's paid social motion at the frontier of what's technically possible.
• Report on performance, experiments, and roadmap directly to leadership.

Unleash Your Potential at Nerdy:

At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
• Retirement Made Simple: 401(k) plan with company match and immediate vesting. 
• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
• You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.

The Bottom Line:

If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.

Requirements: